Coverart for item
The Resource Media and communication research methods, Arthur Asa Berger

Media and communication research methods, Arthur Asa Berger

Label
Media and communication research methods
Title
Media and communication research methods
Statement of responsibility
Arthur Asa Berger
Title variation
Media and communication research methods
Title variation remainder
an introduction to qualitative and quantitative approaches
Creator
Author
Subject
Language
eng
Summary
"This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and Expanded coverage of the research process, with new discussion of search strategies and best practices for analyzing research articles. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research"--
Assigning source
Provided by publisher
Cataloging source
LBSOR/DLC
http://library.link/vocab/creatorDate
1933-
http://library.link/vocab/creatorName
Berger, Arthur Asa
Dewey number
302.23072/1
Illustrations
illustrations
Index
index present
LC call number
P91.3
LC item number
.B385 2020
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Mass media
  • Communication
  • Communication
  • Mass media
Label
Media and communication research methods, Arthur Asa Berger
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What is research? -- The research process -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Nineteen common thinking errors -- Writing research reports
Control code
1057240622
Dimensions
23 cm
Edition
Fifth edition.
Extent
xix, 463 pages
Isbn
9781544332680
Lccn
2018040418
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
40028928621
System control number
(OCoLC)1057240622
Label
Media and communication research methods, Arthur Asa Berger
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What is research? -- The research process -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Nineteen common thinking errors -- Writing research reports
Control code
1057240622
Dimensions
23 cm
Edition
Fifth edition.
Extent
xix, 463 pages
Isbn
9781544332680
Lccn
2018040418
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
40028928621
System control number
(OCoLC)1057240622

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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