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The Resource Media consumption in Malaysia : a hermeneutics of human behaviour, Tony Wilson

Media consumption in Malaysia : a hermeneutics of human behaviour, Tony Wilson

Label
Media consumption in Malaysia : a hermeneutics of human behaviour
Title
Media consumption in Malaysia
Title remainder
a hermeneutics of human behaviour
Statement of responsibility
Tony Wilson
Creator
Author
Subject
Language
eng
Summary
"Focuses upon fundamental axioms in audience and consumer, media and marketing studies in the context of Malaysia. This is a country with a multi-cultural nation, and such diversity in culture proves an intricate culture nuance for the understanding of consumption. The work analyses Chinese, Indian, Indigenous, and Malay Malaysian citizen-consumers immersed in their participatory or promotional media. In Part 1, the author provides a clarifying account of core topics in social media studies. For example, what is the process of authoring (and reading) participatory media such as Twitter? How do promotional video on social media sites like YouTube present a brand's identity? Does engaging with social media emancipate? In the second part of the book, these cultural questions are applied to the situation in Malaysia. Theory is elucidated here by exploring audience narratives as consumers and citizens in Internet genres from chat room (e.g. Messenger) to micro-blogging. Setting mall and media visiting side by side as metaphor and mirror of each other enables a behavioural analysis, shaped by the philosophical psychology of understanding of Heidegger's hermeneutics. Recently rebranded as the 'practices perspective' on human activity, this realist model of how we achieve intelligible everyday interaction is closely emulated by other theorists and informs disciplines from business to sociology. Presenting a highly innovative approach to studying the consumption and structuring of media reception and use, this book applies a much more sophisticated variant of phenomenology than is generally invoked in Media Studies, Consumer Studies or related domains"--
Member of
Assigning source
Provided by publisher
Cataloging source
NIC/DLC
http://library.link/vocab/creatorDate
1947-
http://library.link/vocab/creatorName
Wilson, Tony
Dewey number
302.2309595
Index
index present
LC call number
HN700.6.M3
LC item number
W55 2015
Literary form
non fiction
Nature of contents
bibliography
Series statement
Routledge contemporary Southeast Asia series
Series volume
70
http://library.link/vocab/subjectName
  • Mass media
  • Consumer behavior
  • Social media
  • Marketing
  • Mass media
  • Consumer behavior
  • Social media
  • Marketing
  • Consumer behavior
  • Marketing
  • Mass media
  • Social media
  • Malaysia
Label
Media consumption in Malaysia : a hermeneutics of human behaviour, Tony Wilson
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 163-188) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
Introduction: why our (re)turn to hermeneutics? : understanding as ubiquitous practice -- Audiences entering mall and media: visitors projecting everyday practices -- Participatory practices in promotional places: consumers from Heidegger to Henry Jenkins -- Video blogging and branding on YouTube: interpreting ready-to-hand understanding -- Consumers constructing marketing meaning: generic practices in participatory online media -- Consuming sites: Malaysians visiting social media : ready-to-hand repertoires presented as practices -- Visitors engaging in mall practices: minimally monitored managing meaning -- Conclusion: phenomenology practices theory : new hermeneutics/old Heidegger?
Control code
881440645
Dimensions
25 cm
Extent
xxiii, 193 pages
Isbn
9780415658805
Lccn
2014020171
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
System control number
(OCoLC)881440645
Label
Media consumption in Malaysia : a hermeneutics of human behaviour, Tony Wilson
Publication
Bibliography note
Includes bibliographical references (pages 163-188) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
Introduction: why our (re)turn to hermeneutics? : understanding as ubiquitous practice -- Audiences entering mall and media: visitors projecting everyday practices -- Participatory practices in promotional places: consumers from Heidegger to Henry Jenkins -- Video blogging and branding on YouTube: interpreting ready-to-hand understanding -- Consumers constructing marketing meaning: generic practices in participatory online media -- Consuming sites: Malaysians visiting social media : ready-to-hand repertoires presented as practices -- Visitors engaging in mall practices: minimally monitored managing meaning -- Conclusion: phenomenology practices theory : new hermeneutics/old Heidegger?
Control code
881440645
Dimensions
25 cm
Extent
xxiii, 193 pages
Isbn
9780415658805
Lccn
2014020171
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
System control number
(OCoLC)881440645

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