Coverart for item
The Resource Media now : understanding media culture and technology, Joseph Straubhaar, Robert LaRose

Media now : understanding media culture and technology, Joseph Straubhaar, Robert LaRose

Label
Media now : understanding media culture and technology
Title
Media now
Title remainder
understanding media culture and technology
Statement of responsibility
Joseph Straubhaar, Robert LaRose
Creator
Contributor
Subject
Language
eng
Related
Additional physical form
Companion Web site contains chapter outlines, quizzes, glossary, exercises, and Web links.
Cataloging source
DLC
http://library.link/vocab/creatorName
Straubhaar, Joseph D
Dewey number
384/.0973
Illustrations
illustrations
Index
index present
LC call number
HE7775
LC item number
.S79 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
LaRose, Robert
http://library.link/vocab/subjectName
  • Telecommunication
  • Information technology
  • Mass media
Label
Media now : understanding media culture and technology, Joseph Straubhaar, Robert LaRose
Instantiates
Publication
Note
  • Accompanying CD-ROM has title: Media connection for Straubhaar/LaRose's Media now
  • Accompanying CD-ROM contains animations, videos, and interviews
Accompanying material
1 computer optical disc (4 3/4 in.)
Bibliography note
Includes bibliographical references (pages 498-512) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Media and the information age -- 1. The changing media -- The media in our lives -- Technology demystified : a digital media primer -- Changing media in a changing world -- Profile : Richard Parsons -- Media impact : watch the industries merge and converge -- Media and culture : a new balance of power? -- Changing media throughout history -- Changing conceptions of the media -- 2. Media theory -- Understanding the media -- Media economics -- Media impact : follow the money -- Critical and cultural studies -- Media and culture : postmodernism -- Societal functions of the media -- Behavioral theories -- Media impact : where have all the theories gone? -- Profile : Everett Rogers -- The media -- 3. Books and magazines -- History : before and after Gutenberg -- Media and culture : goodbye Gutenberg -- Media impact : early magazines and books -- Profile : Oprah Winfrey -- Technology trends : from chapbook to e-book -- Technology demystified : cuddling up with a nice electronic book? -- Industry : going global -- Genres -- Media literacy : the culture of print -- 4. Newspapers -- Newspaper history : journalism in the making -- Media impact : citizen Hearst and the Spanish-American War -- Technology : roll the presses! -- Industry : keeping the news in chains? -- Content : turning the pages -- Media and culture : television and McPaper -- Media literacy : responsible reporting -- Media impact : diverse voices -- Profile : Maureen Dowd -- 5. Radio and recorded music -- History : how the sound began -- Media and culture : ripping off Black music? -- Media impact : BBC, license fees, and the road not taken -- Media impact : DJs rock around the clock -- Technology : let's make music -- Technology demystified : experiments with electromagnetism -- Industry : radio groups and music labels -- Genres around the dial -- Media literacy : the impact of the sound -- Profile : David Geffen -- 6. Film and home video -- History : golden moments of film -- Media impact : Orson Welles's Citizen Kane -- Profile : George Lucas -- Technology : making movie magic -- Technology demystified : you ought to be in pictures -- Industry organization -- Film content -- Media literacy : film and society -- 7. Television -- A history of network television -- Media impact : going by the numbers -- Technology : inside your TV -- Technology demystified : inside digital television -- Industry : who runs the show? -- Profile : Rupert Murdoch -- Genres : what's on TV? -- Media literacy : out of the wasteland -- Media and culture : diversity in television -- Media and culture : television and the Days of our lives? -- 8. The Internet -- History : spinning the Web -- Technology : Moore's law -- Technology demystified : make your own Web page from scratch! -- The industry : David vs. Goliath -- Content : what's on the Internet? -- Media impact : what's in a name? -- Media impact : join the debate -- Media and culture : media, the Internet, and the stories we tell about ourselves -- Profile : Meg Whitman -- Media literacy : who shall rule the Internet? -- Media and culture : let the Internet rule itself?
  • 9. The communications infrastructure -- History : access for all? -- Technology : understanding the infrastructure -- Technology demystified : squeezing the bits out with digital compression -- Technology demystified : whistling our computer;s tune, or, how modems work -- Technology demystified : cellular radio -- Infrastructure services -- Media impact : our Internet connection options -- The industry : the Telecom mosaic -- Profile : Brian L. Roberts -- Media literacy : infrastructure for everyone? -- Media impact : monitoring the Telecom Act -- Media and culture : preserving universal service -- 10. Public relations -- History : to inform and persuade -- Media impact : PR "D-day" : the 911 attacks -- Technology : new public relations venues -- Media impact : cyber crisis, a new public relations worry -- Genres : forms of public relations -- Industry : the practice -- Media impact : a year in the life of a public relations campaign -- Profile : Helen Ostrowski -- Media literacy : in whose interest? -- Media and culture : the velvet ghetto -- 11. Advertising -- History : origins of advertising -- Technology : new advertising media -- Technology trends : "Minority report" database marketing in the movies -- Industry : the anatomy of a campaign -- Profile : Scott Remy -- Media impact : elements of an advertising plan or campaign -- Genres : forms of persuasion -- Media impact : other forms of marketing communication related to advertising -- Media literacy : analyzing advertising -- Media & culture : you've (not) come a long way baby -- Media issues -- 12. Media impacts -- Bashing the media -- Studying media impacts -- Profile : Neil Postman -- Technology demystified : the science of sampling -- Theories of media impacts -- Media and antisocial behavior -- Media impact : the latest Internet horror -- Communications media and prosocial behavior -- Understanding societal impacts -- Media impact : what about your job? -- 13. Media policy and law -- Policy and law in communications -- Key communications policies -- Media impact : consumer privacy tips and rights -- Access to media and universal service -- The policy-making process -- Profile : Michael K. Powell -- 14. Media ethics -- Ethical standards -- Media and culture : "sexing up" Cosmo -- Codes of ethics -- Media impact : society of professional journalists' code of ethics -- Profile : Michael Getler -- Key ethical issues -- Media impact : PR ethics -- Media impact : net filter for safety? -- 15. Globalization of communications media -- Acting globally, regionally, and nationally -- Profile : Jack Valenti -- The global media -- Media impact : the Cuba-American radio war -- Media and culture : soap operas around the world -- Media impact : the Zapatista Revolution on the Internet -- Technology demystified : a closed or an open Internet, the great red firewall of China -- International regulation -- Media literacy : whose world is it?
Control code
52553863
Dimensions
28 cm +
Edition
4th ed.
Extent
xviii, 524 pages
Isbn
9780534620219
Isbn Type
(instructor's ed.)
Lccn
2003103071
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
MU: CD-ROM in pocket.
Other physical details
color illustrations
System details
System requirements for accompanying CD-ROM: Windows 98/ME/2000/XP (not NT), or MAC OS 8.1 (or higher); Pentium II 233 MHz or PowerPC processor; 64 MB RAM; 800 x 600, 16 bit high-color display; 16-bit sound card; speakers or headphones
Label
Media now : understanding media culture and technology, Joseph Straubhaar, Robert LaRose
Publication
Note
  • Accompanying CD-ROM has title: Media connection for Straubhaar/LaRose's Media now
  • Accompanying CD-ROM contains animations, videos, and interviews
Accompanying material
1 computer optical disc (4 3/4 in.)
Bibliography note
Includes bibliographical references (pages 498-512) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Media and the information age -- 1. The changing media -- The media in our lives -- Technology demystified : a digital media primer -- Changing media in a changing world -- Profile : Richard Parsons -- Media impact : watch the industries merge and converge -- Media and culture : a new balance of power? -- Changing media throughout history -- Changing conceptions of the media -- 2. Media theory -- Understanding the media -- Media economics -- Media impact : follow the money -- Critical and cultural studies -- Media and culture : postmodernism -- Societal functions of the media -- Behavioral theories -- Media impact : where have all the theories gone? -- Profile : Everett Rogers -- The media -- 3. Books and magazines -- History : before and after Gutenberg -- Media and culture : goodbye Gutenberg -- Media impact : early magazines and books -- Profile : Oprah Winfrey -- Technology trends : from chapbook to e-book -- Technology demystified : cuddling up with a nice electronic book? -- Industry : going global -- Genres -- Media literacy : the culture of print -- 4. Newspapers -- Newspaper history : journalism in the making -- Media impact : citizen Hearst and the Spanish-American War -- Technology : roll the presses! -- Industry : keeping the news in chains? -- Content : turning the pages -- Media and culture : television and McPaper -- Media literacy : responsible reporting -- Media impact : diverse voices -- Profile : Maureen Dowd -- 5. Radio and recorded music -- History : how the sound began -- Media and culture : ripping off Black music? -- Media impact : BBC, license fees, and the road not taken -- Media impact : DJs rock around the clock -- Technology : let's make music -- Technology demystified : experiments with electromagnetism -- Industry : radio groups and music labels -- Genres around the dial -- Media literacy : the impact of the sound -- Profile : David Geffen -- 6. Film and home video -- History : golden moments of film -- Media impact : Orson Welles's Citizen Kane -- Profile : George Lucas -- Technology : making movie magic -- Technology demystified : you ought to be in pictures -- Industry organization -- Film content -- Media literacy : film and society -- 7. Television -- A history of network television -- Media impact : going by the numbers -- Technology : inside your TV -- Technology demystified : inside digital television -- Industry : who runs the show? -- Profile : Rupert Murdoch -- Genres : what's on TV? -- Media literacy : out of the wasteland -- Media and culture : diversity in television -- Media and culture : television and the Days of our lives? -- 8. The Internet -- History : spinning the Web -- Technology : Moore's law -- Technology demystified : make your own Web page from scratch! -- The industry : David vs. Goliath -- Content : what's on the Internet? -- Media impact : what's in a name? -- Media impact : join the debate -- Media and culture : media, the Internet, and the stories we tell about ourselves -- Profile : Meg Whitman -- Media literacy : who shall rule the Internet? -- Media and culture : let the Internet rule itself?
  • 9. The communications infrastructure -- History : access for all? -- Technology : understanding the infrastructure -- Technology demystified : squeezing the bits out with digital compression -- Technology demystified : whistling our computer;s tune, or, how modems work -- Technology demystified : cellular radio -- Infrastructure services -- Media impact : our Internet connection options -- The industry : the Telecom mosaic -- Profile : Brian L. Roberts -- Media literacy : infrastructure for everyone? -- Media impact : monitoring the Telecom Act -- Media and culture : preserving universal service -- 10. Public relations -- History : to inform and persuade -- Media impact : PR "D-day" : the 911 attacks -- Technology : new public relations venues -- Media impact : cyber crisis, a new public relations worry -- Genres : forms of public relations -- Industry : the practice -- Media impact : a year in the life of a public relations campaign -- Profile : Helen Ostrowski -- Media literacy : in whose interest? -- Media and culture : the velvet ghetto -- 11. Advertising -- History : origins of advertising -- Technology : new advertising media -- Technology trends : "Minority report" database marketing in the movies -- Industry : the anatomy of a campaign -- Profile : Scott Remy -- Media impact : elements of an advertising plan or campaign -- Genres : forms of persuasion -- Media impact : other forms of marketing communication related to advertising -- Media literacy : analyzing advertising -- Media & culture : you've (not) come a long way baby -- Media issues -- 12. Media impacts -- Bashing the media -- Studying media impacts -- Profile : Neil Postman -- Technology demystified : the science of sampling -- Theories of media impacts -- Media and antisocial behavior -- Media impact : the latest Internet horror -- Communications media and prosocial behavior -- Understanding societal impacts -- Media impact : what about your job? -- 13. Media policy and law -- Policy and law in communications -- Key communications policies -- Media impact : consumer privacy tips and rights -- Access to media and universal service -- The policy-making process -- Profile : Michael K. Powell -- 14. Media ethics -- Ethical standards -- Media and culture : "sexing up" Cosmo -- Codes of ethics -- Media impact : society of professional journalists' code of ethics -- Profile : Michael Getler -- Key ethical issues -- Media impact : PR ethics -- Media impact : net filter for safety? -- 15. Globalization of communications media -- Acting globally, regionally, and nationally -- Profile : Jack Valenti -- The global media -- Media impact : the Cuba-American radio war -- Media and culture : soap operas around the world -- Media impact : the Zapatista Revolution on the Internet -- Technology demystified : a closed or an open Internet, the great red firewall of China -- International regulation -- Media literacy : whose world is it?
Control code
52553863
Dimensions
28 cm +
Edition
4th ed.
Extent
xviii, 524 pages
Isbn
9780534620219
Isbn Type
(instructor's ed.)
Lccn
2003103071
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Note
MU: CD-ROM in pocket.
Other physical details
color illustrations
System details
System requirements for accompanying CD-ROM: Windows 98/ME/2000/XP (not NT), or MAC OS 8.1 (or higher); Pentium II 233 MHz or PowerPC processor; 64 MB RAM; 800 x 600, 16 bit high-color display; 16-bit sound card; speakers or headphones

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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