Coverart for item
The Resource Media rules! : mastering today's technology to connect with and keep your audience, Brian Reich, Dan Solomon

Media rules! : mastering today's technology to connect with and keep your audience, Brian Reich, Dan Solomon

Label
Media rules! : mastering today's technology to connect with and keep your audience
Title
Media rules!
Title remainder
mastering today's technology to connect with and keep your audience
Statement of responsibility
Brian Reich, Dan Solomon
Creator
Contributor
Subject
Language
eng
Summary
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn't matter whether you're in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides
Member of
Cataloging source
UMI
http://library.link/vocab/creatorDate
1977-
http://library.link/vocab/creatorName
Reich, Brian
Dewey number
302.2 R347 2008 [ONLINE]
Index
index present
LC call number
P96.T42
LC item number
R44 2008
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1959-
http://library.link/vocab/relatedWorkOrContributorName
Solomon, Dan
http://library.link/vocab/subjectName
  • Communication and technology
  • Mass media
  • Globalization
  • Communication and technology
  • Globalization
  • Mass media
Label
Media rules! : mastering today's technology to connect with and keep your audience, Brian Reich, Dan Solomon
Instantiates
Publication
Note
Title from resource description page (viewed June 10, 2009)
Bibliography note
Includes bibliographical references (pages 217-219) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable
Control code
402405781
Dimensions
unknown
Extent
1 online resource (xxii, 230 pages)
Form of item
online
Isbn
9780470108888
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000043
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)402405781
Label
Media rules! : mastering today's technology to connect with and keep your audience, Brian Reich, Dan Solomon
Publication
Note
Title from resource description page (viewed June 10, 2009)
Bibliography note
Includes bibliographical references (pages 217-219) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable
Control code
402405781
Dimensions
unknown
Extent
1 online resource (xxii, 230 pages)
Form of item
online
Isbn
9780470108888
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000043
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)402405781

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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