Coverart for item
The Resource Michael Jordan and the new global capitalism, Walter LaFeber

Michael Jordan and the new global capitalism, Walter LaFeber

Label
Michael Jordan and the new global capitalism
Title
Michael Jordan and the new global capitalism
Statement of responsibility
Walter LaFeber
Creator
Subject
Genre
Language
eng
Summary
"One company and its founder, who saw the connection between Michael Jordan and a world waiting to buy. A revolution in technology that made it possible to deliver televised images anywhere in the world, creating a new era in global communications. The coupling of these forces opened the way for the spread of American cultural domination in dozens of smaller nations, and in its wake hundreds of other corporations have followed". -- Jacket
Biography type
individual biography
Cataloging source
DLC
http://library.link/vocab/creatorName
LaFeber, Walter
Dewey number
  • 796.323/092
  • B
Illustrations
illustrations
Index
index present
LC call number
GV884.J67
LC item number
L34 1999
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Sports
  • International business enterprises
  • Basketball players
  • Jordan, Michael
  • Nike (Firm)
  • Jordan, Michael
  • Jordan, Michael (Sportler)
  • Nike (Firme)
  • Nike
  • Nike (Firma)
  • Joueurs de basket-ball
  • Sports
  • Entreprises multinationales
  • Empresas internacionales
  • Basketbal
  • Marketing
  • Internationale ondernemingen
  • Basketball
  • Marketing
  • Globalisierung
  • Biographie
  • Sport
  • Multinationales Unternehmen
  • USA
Label
Michael Jordan and the new global capitalism, Walter LaFeber
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 167-180) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
I. A century of preparation : The North Carolina legacy ; The Naismith legacy ; The legacy of the Harlem Rens and "Dr. J" -- II. The globalization of Michael Jordan : Enter the transnational corporation ; Enter the swoosh ; Enter the communication satellite -- III. Bittersweet championships : Selling a championship ; "Basketball is my escape. . .everything else is so complicated" -- IV. New frontiers and inner cities : Perils of globalization ; Gambling and the media ; Wrapping himself in the flag: the 1992 Olympics ; "There's no telling what can happen to the business if China truly catches on" ; "The higher the satellite, the lower the culture?" -- V. A Faustian bargain : Tragedy ; Baseball interlude ; The return -- VI. "The greatest endorser of the twentieth-century" or "An insidious form of imperialism"? : Expanding the empire ; The swooshifying of the world ; Capital versus culture: implications and conclusions
Control code
40562317
Dimensions
22 cm
Edition
1st ed.
Extent
191 pages
Isbn
9780393047479
Lccn
98055910
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)40562317
Label
Michael Jordan and the new global capitalism, Walter LaFeber
Publication
Bibliography note
Includes bibliographical references (pages 167-180) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
I. A century of preparation : The North Carolina legacy ; The Naismith legacy ; The legacy of the Harlem Rens and "Dr. J" -- II. The globalization of Michael Jordan : Enter the transnational corporation ; Enter the swoosh ; Enter the communication satellite -- III. Bittersweet championships : Selling a championship ; "Basketball is my escape. . .everything else is so complicated" -- IV. New frontiers and inner cities : Perils of globalization ; Gambling and the media ; Wrapping himself in the flag: the 1992 Olympics ; "There's no telling what can happen to the business if China truly catches on" ; "The higher the satellite, the lower the culture?" -- V. A Faustian bargain : Tragedy ; Baseball interlude ; The return -- VI. "The greatest endorser of the twentieth-century" or "An insidious form of imperialism"? : Expanding the empire ; The swooshifying of the world ; Capital versus culture: implications and conclusions
Control code
40562317
Dimensions
22 cm
Edition
1st ed.
Extent
191 pages
Isbn
9780393047479
Lccn
98055910
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)40562317

Library Locations

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      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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