Coverart for item
The Resource Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising, Daniel Rowles

Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising, Daniel Rowles

Label
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising
Title
Mobile marketing
Title remainder
how mobile technology is revolutionizing marketing, communications and advertising
Statement of responsibility
Daniel Rowles
Creator
Author
Subject
Language
eng
Summary
How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy
Cataloging source
DLC
http://library.link/vocab/creatorName
Rowles, Daniel
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.R69 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Business professional collection
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet advertising
  • Mobile commerce
  • Mobile communication systems
  • Telemarketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Internet advertising
  • Internet marketing
  • Mobile commerce
  • Mobile communication systems
  • Telemarketing
Label
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising, Daniel Rowles
Instantiates
Publication
Copyright
Note
First edition published in 2014
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
Part one: Mobile marketing in perspective. Introduction -- Understanding the user journey -- Technology change and adoption -- Disruption and integration -- Devices, platforms and technology -- The future of mobile marketing -- Part two: The tactical toolkit. Introduction -- Mobile sites and responsive design -- Mobile and e-mail -- How to build an app -- Social media and mobile -- Mobile search -- Mobile advertising -- Augmented reality (AR) and virtual reality (VR) -- Quick response (QR) codes -- Location-based devices and beacons -- Near field communication (NFC) and mobile payments -- Instant messenger (IM) apps and short messaging service (SMS) -- Mobile analytics -- Part three: Mobile marketing checklists. Introduction -- Checklists -- Conclusions
Control code
966436621
Edition
Second edition.
Extent
1 online resource (xvi, 256 pages)
Form of item
online
Isbn
9780749479800
Lccn
2016058164
Media category
computer
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
epubkoganpage6160
Specific material designation
remote
System control number
(OCoLC)966436621
Label
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising, Daniel Rowles
Publication
Copyright
Note
First edition published in 2014
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
Part one: Mobile marketing in perspective. Introduction -- Understanding the user journey -- Technology change and adoption -- Disruption and integration -- Devices, platforms and technology -- The future of mobile marketing -- Part two: The tactical toolkit. Introduction -- Mobile sites and responsive design -- Mobile and e-mail -- How to build an app -- Social media and mobile -- Mobile search -- Mobile advertising -- Augmented reality (AR) and virtual reality (VR) -- Quick response (QR) codes -- Location-based devices and beacons -- Near field communication (NFC) and mobile payments -- Instant messenger (IM) apps and short messaging service (SMS) -- Mobile analytics -- Part three: Mobile marketing checklists. Introduction -- Checklists -- Conclusions
Control code
966436621
Edition
Second edition.
Extent
1 online resource (xvi, 256 pages)
Form of item
online
Isbn
9780749479800
Lccn
2016058164
Media category
computer
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
epubkoganpage6160
Specific material designation
remote
System control number
(OCoLC)966436621

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