Coverart for item
The Resource Mobile marketing for dummies, by Michael Becker and John Arnold

Mobile marketing for dummies, by Michael Becker and John Arnold

Label
Mobile marketing for dummies
Title
Mobile marketing for dummies
Statement of responsibility
by Michael Becker and John Arnold
Creator
Contributor
Subject
Language
eng
Summary
"Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more."--Resource description page
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Becker, Michael
Dewey number
658.87202854678
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.B43 2010eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
1972-
http://library.link/vocab/relatedWorkOrContributorName
Arnold, John
Series statement
--For dummies
http://library.link/vocab/subjectName
  • Internet marketing
  • Mobile computing
  • Mobile commerce
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Internet marketing
  • Mobile commerce
  • Mobile computing
Label
Mobile marketing for dummies, by Michael Becker and John Arnold
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Getting up to speed on mobile marketing -- Executing direct mobile marketing campaigns -- Mobile media, publishing, and advertising -- Mobile commerce and analytics -- The part of tens
Control code
671655065
Dimensions
unknown
Extent
1 online resource (xviii, 362 pages)
File format
unknown
Form of item
online
Isbn
9780470929513
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786612783180
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
  • 278318
  • 542ef0d9-f65f-44c5-9819-c25cd2fd7641
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)671655065
Label
Mobile marketing for dummies, by Michael Becker and John Arnold
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Getting up to speed on mobile marketing -- Executing direct mobile marketing campaigns -- Mobile media, publishing, and advertising -- Mobile commerce and analytics -- The part of tens
Control code
671655065
Dimensions
unknown
Extent
1 online resource (xviii, 362 pages)
File format
unknown
Form of item
online
Isbn
9780470929513
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786612783180
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
  • 278318
  • 542ef0d9-f65f-44c5-9819-c25cd2fd7641
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)671655065

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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