Coverart for item
The Resource Mobilized : an insider's guide to the business and future of connected technology, S.C. Moatti

Mobilized : an insider's guide to the business and future of connected technology, S.C. Moatti

Label
Mobilized : an insider's guide to the business and future of connected technology
Title
Mobilized
Title remainder
an insider's guide to the business and future of connected technology
Statement of responsibility
S.C. Moatti
Title variation
Insider's guide to the business and future of connected technology
Creator
Author
Subject
Language
eng
Summary
Mobile technology has now become such an integral part of how people live that, for many, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that people so identify with their mobile products that they expect from them what they wish for themselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to a sense of beauty, but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help address people's deepest needs, both as individuals and as members of communities. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience and use that data to refine and improve their products. 'Great mobile products replicate and amplify human behavior and interaction, ' writes Moatti. They don't replace human relationships; they enhance them. A strategy manual rather than a technical treatise, Mobilized includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for business success in the mobile era. Until now
Member of
Cataloging source
UMI
http://library.link/vocab/creatorName
Moatti, S. C
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
Language note
English
LC call number
HF5548.34
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
A BK business book
http://library.link/vocab/subjectName
  • Mobile commerce
  • Mobile communication systems
  • Technological innovations
  • BUSINESS & ECONOMICS
  • Mobile commerce
  • Mobile communication systems
  • Technological innovations
  • Marketing & Sales
  • Commerce
  • Business & Economics
Label
Mobilized : an insider's guide to the business and future of connected technology, S.C. Moatti
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The new gold rush -- The body rule: the best mobile products operate by beauty -- The spirit rule: the best mobile products give us meaning -- The mind rule: the best mobile products learn as we use them -- The mobile formula in the past, present, and future
Control code
945637612
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9781626567412
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000723
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)945637612
Label
Mobilized : an insider's guide to the business and future of connected technology, S.C. Moatti
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The new gold rush -- The body rule: the best mobile products operate by beauty -- The spirit rule: the best mobile products give us meaning -- The mind rule: the best mobile products learn as we use them -- The mobile formula in the past, present, and future
Control code
945637612
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9781626567412
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000723
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)945637612

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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