Coverart for item
The Resource Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing, Jeff Hasen

Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing, Jeff Hasen

Label
Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing
Title
Mobilized marketing
Title remainder
driving sales, engagement, and loyalty through mobile marketing
Statement of responsibility
Jeff Hasen
Creator
Subject
Language
eng
Summary
"Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights"--
Member of
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1958-
http://library.link/vocab/creatorName
Hasen, Jeff
Dewey number
658.8/72
Index
index present
LC call number
HF5415.1265
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Telemarketing
  • Mobile commerce
  • Internet marketing
  • Cell phone advertising
  • BUSINESS & ECONOMICS
  • Cell phone advertising
  • Internet marketing
  • Mobile commerce
  • Telemarketing
Label
Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing, Jeff Hasen
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices; Contents; Acknowledgments; Foreword; Preface; Part I: The Early Years; Chapter 1: Radio's Days of Glory; Chapter 2: Hipcricket's Beginnings in a Starbucks; Chapter 3: Mobile at the Start of the Millennium; Chapter 4: American Idol Engages a Nation; Chapter 5: RAZR Sharpens Mobile's Focus; Chapter 6: Hipcricket's First Customers; Chapter 7: Listening to the Consumer; Chapter 8: The Brands Show Some Interest; Chapter 9: Mobile as a Natural Progression; Chapter 10: Mobile in the Fight Against Cancer
Control code
775664212
Extent
1 online resource
Form of item
online
Isbn
9781118243268
Lccn
2012005628
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613620422
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000166
  • 34dd41f1-8e39-4eaa-982d-144e2707e833
Specific material designation
remote
System control number
(OCoLC)775664212
Label
Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing, Jeff Hasen
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices; Contents; Acknowledgments; Foreword; Preface; Part I: The Early Years; Chapter 1: Radio's Days of Glory; Chapter 2: Hipcricket's Beginnings in a Starbucks; Chapter 3: Mobile at the Start of the Millennium; Chapter 4: American Idol Engages a Nation; Chapter 5: RAZR Sharpens Mobile's Focus; Chapter 6: Hipcricket's First Customers; Chapter 7: Listening to the Consumer; Chapter 8: The Brands Show Some Interest; Chapter 9: Mobile as a Natural Progression; Chapter 10: Mobile in the Fight Against Cancer
Control code
775664212
Extent
1 online resource
Form of item
online
Isbn
9781118243268
Lccn
2012005628
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613620422
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000166
  • 34dd41f1-8e39-4eaa-982d-144e2707e833
Specific material designation
remote
System control number
(OCoLC)775664212

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      38.946102 -92.330125
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