The Resource Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing, Jeff Hasen
Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing, Jeff Hasen
Resource Information
The item Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing, Jeff Hasen represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 2 library branches.
Resource Information
The item Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing, Jeff Hasen represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 2 library branches.
- Summary
- "Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights"--
- Language
- eng
- Extent
- 1 online resource
- Note
- Includes index
- Contents
-
- Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices; Contents; Acknowledgments; Foreword; Preface; Part I: The Early Years; Chapter 1: Radio's Days of Glory; Chapter 2: Hipcricket's Beginnings in a Starbucks; Chapter 3: Mobile at the Start of the Millennium; Chapter 4: American Idol Engages a Nation; Chapter 5: RAZR Sharpens Mobile's Focus; Chapter 6: Hipcricket's First Customers; Chapter 7: Listening to the Consumer; Chapter 8: The Brands Show Some Interest; Chapter 9: Mobile as a Natural Progression; Chapter 10: Mobile in the Fight Against Cancer
- Isbn
- 9781118243268
- Label
- Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing
- Title
- Mobilized marketing
- Title remainder
- driving sales, engagement, and loyalty through mobile marketing
- Statement of responsibility
- Jeff Hasen
- Language
- eng
- Summary
- "Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights"--
- Assigning source
- Provided by publisher
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1958-
- http://library.link/vocab/creatorName
- Hasen, Jeff
- Dewey number
- 658.8/72
- Index
- index present
- LC call number
- HF5415.1265
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/subjectName
-
- Telemarketing
- Mobile commerce
- Internet marketing
- Cell phone advertising
- BUSINESS & ECONOMICS
- Cell phone advertising
- Internet marketing
- Mobile commerce
- Telemarketing
- Label
- Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing, Jeff Hasen
- Note
- Includes index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices; Contents; Acknowledgments; Foreword; Preface; Part I: The Early Years; Chapter 1: Radio's Days of Glory; Chapter 2: Hipcricket's Beginnings in a Starbucks; Chapter 3: Mobile at the Start of the Millennium; Chapter 4: American Idol Engages a Nation; Chapter 5: RAZR Sharpens Mobile's Focus; Chapter 6: Hipcricket's First Customers; Chapter 7: Listening to the Consumer; Chapter 8: The Brands Show Some Interest; Chapter 9: Mobile as a Natural Progression; Chapter 10: Mobile in the Fight Against Cancer
- Control code
- 775664212
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781118243268
- Lccn
- 2012005628
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 9786613620422
- http://library.link/vocab/ext/overdrive/overdriveId
-
- cl0500000166
- 34dd41f1-8e39-4eaa-982d-144e2707e833
- Specific material designation
- remote
- System control number
- (OCoLC)775664212
- Label
- Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing, Jeff Hasen
- Note
- Includes index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices; Contents; Acknowledgments; Foreword; Preface; Part I: The Early Years; Chapter 1: Radio's Days of Glory; Chapter 2: Hipcricket's Beginnings in a Starbucks; Chapter 3: Mobile at the Start of the Millennium; Chapter 4: American Idol Engages a Nation; Chapter 5: RAZR Sharpens Mobile's Focus; Chapter 6: Hipcricket's First Customers; Chapter 7: Listening to the Consumer; Chapter 8: The Brands Show Some Interest; Chapter 9: Mobile as a Natural Progression; Chapter 10: Mobile in the Fight Against Cancer
- Control code
- 775664212
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781118243268
- Lccn
- 2012005628
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 9786613620422
- http://library.link/vocab/ext/overdrive/overdriveId
-
- cl0500000166
- 34dd41f1-8e39-4eaa-982d-144e2707e833
- Specific material designation
- remote
- System control number
- (OCoLC)775664212
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Mobilized-marketing--driving-sales-engagement/rv40VV1DbVs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Mobilized-marketing--driving-sales-engagement/rv40VV1DbVs/">Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing, Jeff Hasen</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Mobilized-marketing--driving-sales-engagement/rv40VV1DbVs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Mobilized-marketing--driving-sales-engagement/rv40VV1DbVs/">Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing, Jeff Hasen</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
