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The Resource Moderating focus groups : a practical guide for group facilitation, Thomas L. Greenbaum

Moderating focus groups : a practical guide for group facilitation, Thomas L. Greenbaum

Label
Moderating focus groups : a practical guide for group facilitation
Title
Moderating focus groups
Title remainder
a practical guide for group facilitation
Statement of responsibility
Thomas L. Greenbaum
Creator
Subject
Genre
Language
eng
Summary
  • "The entire range of facilitation techniques is covered in this handbook, from pre-session tips in participant recruitment to post-session reporting. Moderating Focus Groups covers all the fundamentals of successful group facilitation, and also includes advanced techniques, such as managing group dynamics, energizing a tired group, and digging deeper into the minds of participants. Greenbaum also goes beyond the basics with chapters on how to build a business moderating focus groups, and how to price moderating services." "While this book is particularly aimed at the needs of focus group practitioners, there is plenty of advice that will benefit anyone who conducts in-depth interviews or group facilitation. Additionally, the many people who hire moderators to facilitate their sessions will benefit from this book because it will provide them with insights on how to evaluate their moderators' work."--Jacket
  • "The entire range of facilitation techniques is covered in this handbook, from pre-session tips in participant recruitment to post-session reporting. Moderating Focus Groups covers all the fundamentals of successful group facilitation, and also includes advanced techniques, such as managing group dynamics, energizing a tired group, and digging deeper into the minds of participants. Greenbaum also goes beyond the basics with chapters on how to build a business moderating focus groups, and how to price moderating services." "While this book is particularly aimed at the needs of focus group practitioners, there is plenty of advice that will benefit anyone who conducts in-depth interviews or group facilitation. Additionally, the many people who hire moderators to facilitate their sessions will benefit from this book because it will provide them with insights on how to evaluate their moderators' work."--BOOK JACKET
Cataloging source
DLC
http://library.link/vocab/creatorName
Greenbaum, Thomas L
Dewey number
001.4/33
Illustrations
illustrations
Index
index present
LC call number
H61.28
LC item number
.G73 2000
Literary form
non fiction
http://library.link/vocab/subjectName
  • Focus groups
  • Social sciences
Label
Moderating focus groups : a practical guide for group facilitation, Thomas L. Greenbaum
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups
Control code
42454134
Dimensions
24 cm
Extent
xii, 249 pages
Isbn
9780761920441
Isbn Type
(pbk. : alk. paper)
Lccn
99006959
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Moderating focus groups : a practical guide for group facilitation, Thomas L. Greenbaum
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups
Control code
42454134
Dimensions
24 cm
Extent
xii, 249 pages
Isbn
9780761920441
Isbn Type
(pbk. : alk. paper)
Lccn
99006959
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

Library Locations

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      38.944491 -92.326012
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