Coverart for item
The Resource Museum strategy and marketing : designing missions, building audiences, generating revenue and resources, Neil Kotler and Philip Kotler

Museum strategy and marketing : designing missions, building audiences, generating revenue and resources, Neil Kotler and Philip Kotler

Label
Museum strategy and marketing : designing missions, building audiences, generating revenue and resources
Title
Museum strategy and marketing
Title remainder
designing missions, building audiences, generating revenue and resources
Statement of responsibility
Neil Kotler and Philip Kotler
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1941-
http://library.link/vocab/creatorName
Kotler, Neil G.
Dewey number
069
Illustrations
illustrations
Index
index present
LC call number
AM5
LC item number
.K68 1998
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Kotler, Philip
Series statement
Jossey-Bass nonprofit & public management series
http://library.link/vocab/subjectName
  • Museums
  • Museums
  • Museum attendance
  • Museum finance
  • MARKETING EM MUSEUS
  • PLANEJAMENTO DE MUSEUS
  • ADMINISTRAÇÃO DE MUSEUS
  • MUSEUS
  • Musea
  • Strategische planning
  • Marketing
Label
Museum strategy and marketing : designing missions, building audiences, generating revenue and resources, Neil Kotler and Philip Kotler
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 369-378) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
38485854
Dimensions
24 cm
Extent
xxviii, 395 pages
Isbn
9780787909123
Isbn Type
(acid-free paper)
Lccn
98008964
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)38485854
Label
Museum strategy and marketing : designing missions, building audiences, generating revenue and resources, Neil Kotler and Philip Kotler
Publication
Bibliography note
Includes bibliographical references (pages 369-378) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
38485854
Dimensions
24 cm
Extent
xxviii, 395 pages
Isbn
9780787909123
Isbn Type
(acid-free paper)
Lccn
98008964
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)38485854

Library Locations

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      38.944491 -92.326012
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