Coverart for item
The Resource Native advertising : the essential guide, Dale Lovell

Native advertising : the essential guide, Dale Lovell

Label
Native advertising : the essential guide
Title
Native advertising
Title remainder
the essential guide
Statement of responsibility
Dale Lovell
Creator
Author
Subject
Language
eng
Summary
Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Lovell, Dale
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
HF6146.I58
LC item number
L683 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet advertising
  • Internet marketing
  • Internet advertising
  • Internet marketing
  • Online-Marketing
Label
Native advertising : the essential guide, Dale Lovell
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
part 1. What is native advertising?: Why native advertising matters ; A brief history of native advertising ; The global native advertising market -- part 2. How can native advertising impact your business?: The different types of native advertising ; Who can benefit from native advertising? ; Measuring native advertising : does it work? -- part 3. A practical guide to running native advertising: Getting started with native advertising ; Building a team for native advertising success ; The seven habits of highly effective native advertisers -- part 4. Native advertising in a wider business context: The business of digital ; The rise of the content studio ; Objections to native advertising ; part 5. The future of native advertising: Programmatic native advertising ; The next generation of native advertising ; Conclusion: A call to arms
Control code
967502228
Dimensions
24 cm
Extent
xiv, 227 pages
Isbn
9780749481162
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations, maps
System control number
(OCoLC)967502228
Label
Native advertising : the essential guide, Dale Lovell
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
part 1. What is native advertising?: Why native advertising matters ; A brief history of native advertising ; The global native advertising market -- part 2. How can native advertising impact your business?: The different types of native advertising ; Who can benefit from native advertising? ; Measuring native advertising : does it work? -- part 3. A practical guide to running native advertising: Getting started with native advertising ; Building a team for native advertising success ; The seven habits of highly effective native advertisers -- part 4. Native advertising in a wider business context: The business of digital ; The rise of the content studio ; Objections to native advertising ; part 5. The future of native advertising: Programmatic native advertising ; The next generation of native advertising ; Conclusion: A call to arms
Control code
967502228
Dimensions
24 cm
Extent
xiv, 227 pages
Isbn
9780749481162
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations, maps
System control number
(OCoLC)967502228

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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