Coverart for item
The Resource New and improved : the story of mass marketing in America, Richard S. Tedlow

New and improved : the story of mass marketing in America, Richard S. Tedlow

Label
New and improved : the story of mass marketing in America
Title
New and improved
Title remainder
the story of mass marketing in America
Statement of responsibility
Richard S. Tedlow
Creator
Subject
Genre
Language
eng
Summary
An account of American business, examining how America became a consumer society
Cataloging source
DLC
http://library.link/vocab/creatorName
Tedlow, Richard S
Illustrations
illustrations
Index
index present
LC call number
HF5415.1
LC item number
.T44 1990
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
New and improved : the story of mass marketing in America, Richard S. Tedlow
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [441]-466) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The all-consuming century: the making of the American emporium -- The great cola wars: Coke vs. Pepsi -- Putting America on wheels: Ford vs. General Motors -- Stocking America's pantries: the rise and fall of A&P -- Bringing the mass market home: Sears, Montgomery Ward, and their newer rivals -- Secrets of success: modern marketing in historical perspective -- Appendix A: A comparison of chain and independent grocery operations -- Appendix B: Excerpts from Michael J. Cullen's letter to the president of Kroger, 1930
Control code
20670088
Dimensions
24 cm
Extent
xi, 481 pages
Isbn
9780465050239
Lccn
89018331
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
New and improved : the story of mass marketing in America, Richard S. Tedlow
Publication
Bibliography note
Includes bibliographical references (pages [441]-466) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The all-consuming century: the making of the American emporium -- The great cola wars: Coke vs. Pepsi -- Putting America on wheels: Ford vs. General Motors -- Stocking America's pantries: the rise and fall of A&P -- Bringing the mass market home: Sears, Montgomery Ward, and their newer rivals -- Secrets of success: modern marketing in historical perspective -- Appendix A: A comparison of chain and independent grocery operations -- Appendix B: Excerpts from Michael J. Cullen's letter to the president of Kroger, 1930
Control code
20670088
Dimensions
24 cm
Extent
xi, 481 pages
Isbn
9780465050239
Lccn
89018331
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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