Coverart for item
The Resource New brand leadership : managing at the intersection of globalization, localization, and personalization, Larry Light, Joan Kiddon

New brand leadership : managing at the intersection of globalization, localization, and personalization, Larry Light, Joan Kiddon

Label
New brand leadership : managing at the intersection of globalization, localization, and personalization
Title
New brand leadership
Title remainder
managing at the intersection of globalization, localization, and personalization
Statement of responsibility
Larry Light, Joan Kiddon
Title variation
Managing at the intersection of globalization, localization, and personalization
Creator
Contributor
Author
Subject
Genre
Language
eng
Member of
Cataloging source
UMI
http://library.link/vocab/creatorName
Light, Larry
Dewey number
658.827
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1949-
http://library.link/vocab/relatedWorkOrContributorName
Kiddon, Joan
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Marketing
  • Advertising
  • BUSINESS & ECONOMICS / Industrial Management
  • BUSINESS & ECONOMICS / Management
  • BUSINESS & ECONOMICS / Management Science
  • BUSINESS & ECONOMICS / Organizational Behavior
  • Advertising
  • Marketing
Label
New brand leadership : managing at the intersection of globalization, localization, and personalization, Larry Light, Joan Kiddon
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
915576672
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9780134194509
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000624
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)915576672
Label
New brand leadership : managing at the intersection of globalization, localization, and personalization, Larry Light, Joan Kiddon
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
915576672
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9780134194509
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000624
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)915576672

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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