The Resource One On One with senior sales : developing an online publication for sales and marketing in senior living, Francisco Fisher

One On One with senior sales : developing an online publication for sales and marketing in senior living, Francisco Fisher

Label
One On One with senior sales : developing an online publication for sales and marketing in senior living
Title
One On One with senior sales
Title remainder
developing an online publication for sales and marketing in senior living
Statement of responsibility
Francisco Fisher
Title variation
Professional project report
Creator
Subject
Genre
Language
eng
Summary
This journalism master's project includes a professional work component and a research component. The professional work component details the author's experiences developing online publications, Page One and All For One, while working at One On One, a St. Louis-based consulting company that specializes in sales and marketing for senior housing. Includes field notes and examples of work. In the research component the author "conducted qualitative research relating to the overlap between the senior living and publishing industry." (p. 99) Research materials include interviews with journalists and senior living professionals as well as an investigation of companies and organizations similar to One On One and their online presence. Includes a literature review that examines, "literature on publishing practices as they relate to Page One and All For One. It [approaches] the material from the perspective of two communication theories, gatekeeping and also the uses-and-gratifications model." (p. 80)
Cataloging source
MUU
http://library.link/vocab/creatorName
Fisher, Francisco
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • bibliography
  • theses
http://library.link/vocab/subjectName
  • Internet publishing
  • Internet publishing
  • Internet marketing
  • Older people
  • Journalism
  • Journalism
Label
One On One with senior sales : developing an online publication for sales and marketing in senior living, Francisco Fisher
Instantiates
Publication
Contributor
Thesis advisor
Note
  • "2011"--Spine
  • Professional project report submitted in partial fulfillment of the requirements for the degree of Masters of Arts in Journalism from the School of Journalism, University of Missouri--Columbia
  • Committee chair: John Fennell
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
773127787
Dimensions
28 cm
Extent
167 leaves
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
color illustrations
System control number
(OCoLC)773127787
Label
One On One with senior sales : developing an online publication for sales and marketing in senior living, Francisco Fisher
Publication
Contributor
Thesis advisor
Note
  • "2011"--Spine
  • Professional project report submitted in partial fulfillment of the requirements for the degree of Masters of Arts in Journalism from the School of Journalism, University of Missouri--Columbia
  • Committee chair: John Fennell
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
773127787
Dimensions
28 cm
Extent
167 leaves
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
color illustrations
System control number
(OCoLC)773127787

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
    • University of Missouri Libraries DepositoryBorrow it
      2908 Lemone Blvd, Columbia, MO, 65211, US
      38.919360 -92.291620
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