Coverart for item
The Resource Personalities and products : a historical perspective on advertising in America, Edd Applegate

Personalities and products : a historical perspective on advertising in America, Edd Applegate

Label
Personalities and products : a historical perspective on advertising in America
Title
Personalities and products
Title remainder
a historical perspective on advertising in America
Statement of responsibility
Edd Applegate
Creator
Subject
Genre
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Applegate, Edd
Dewey number
659.1/0973
Index
index present
LC call number
HF5813.U6
LC item number
A67 1998
Literary form
non fiction
Nature of contents
bibliography
Series statement
Contributions to the study of mass media and communications,
Series volume
no. 53
http://library.link/vocab/subjectName
Advertising
Label
Personalities and products : a historical perspective on advertising in America, Edd Applegate
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [157]-169) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Advertising in colonial America -- The first advertising agents -- How P.T. Barnum helped change the course of advertising -- Advertising patent medicine : the rise of Lydia Pinkham -- John Wanamaker and his influence on retail advertising -- Albert Lasker and the Lord and Thomas advertising agency -- Procter & Gamble and advertising cleanliness : the first 100 years -- The Springs Cotton Mills advertising campaign of the late 1940s and early 1950s
Control code
37187541
Dimensions
22 cm
Extent
xii, 178 pages
Isbn
9780313303647
Isbn Type
(alk. paper)
Lccn
97026893
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
Personalities and products : a historical perspective on advertising in America, Edd Applegate
Publication
Bibliography note
Includes bibliographical references (pages [157]-169) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Advertising in colonial America -- The first advertising agents -- How P.T. Barnum helped change the course of advertising -- Advertising patent medicine : the rise of Lydia Pinkham -- John Wanamaker and his influence on retail advertising -- Albert Lasker and the Lord and Thomas advertising agency -- Procter & Gamble and advertising cleanliness : the first 100 years -- The Springs Cotton Mills advertising campaign of the late 1940s and early 1950s
Control code
37187541
Dimensions
22 cm
Extent
xii, 178 pages
Isbn
9780313303647
Isbn Type
(alk. paper)
Lccn
97026893
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

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      38.944491 -92.326012
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