Coverart for item
The Resource Personalized digital advertising : how data and technology are transforming how we market, Diaz Nesamoney

Personalized digital advertising : how data and technology are transforming how we market, Diaz Nesamoney

Label
Personalized digital advertising : how data and technology are transforming how we market
Title
Personalized digital advertising
Title remainder
how data and technology are transforming how we market
Statement of responsibility
Diaz Nesamoney
Creator
Author
Subject
Language
eng
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Nesamoney, Diaz
Dewey number
659.1/44
Illustrations
illustrations
Index
index present
LC call number
HF6146.I58
LC item number
N47 2015
Literary form
non fiction
http://library.link/vocab/subjectName
  • Internet advertising
  • Digital media
  • Consumer behavior
  • Consumers
  • Consumer behavior
  • Consumers
  • Digital media
  • Internet advertising
Label
Personalized digital advertising : how data and technology are transforming how we market, Diaz Nesamoney
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I: Digital advertising, continuous disruption. The talking billboard -- Reach vs. relevance -- Digital disruption: the proliferation and personalization of media -- Data in advertising -- The customer purchase journey: increasing relevance and engagement -- Targeting vs. personalization -- Native advertising, content marketing, and personalization -- Twitter come to display advertising -- Part II: Dynamic advertising key concepts. Data, events, and rules -- The role of programmatic platforms in personalized advertising -- Ad formats -- Planning for a data-driven dynamic advertising campaign -- Measurement, ROI, and optimization of personalized ad campaigns -- Part III: Technology for personalization. Data-driven dynamic ad products for publishers -- Developing big data for personalization -- Content development for personalization -- Technology for developing data-driven advertisements -- Conversion tracking and attribution -- Case studies -- Privacy -- The future -- Industry perspectives
Control code
892887567
Dimensions
24 cm
Extent
xiv, 223 pages
Isbn
9780134030104
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)892887567
Label
Personalized digital advertising : how data and technology are transforming how we market, Diaz Nesamoney
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I: Digital advertising, continuous disruption. The talking billboard -- Reach vs. relevance -- Digital disruption: the proliferation and personalization of media -- Data in advertising -- The customer purchase journey: increasing relevance and engagement -- Targeting vs. personalization -- Native advertising, content marketing, and personalization -- Twitter come to display advertising -- Part II: Dynamic advertising key concepts. Data, events, and rules -- The role of programmatic platforms in personalized advertising -- Ad formats -- Planning for a data-driven dynamic advertising campaign -- Measurement, ROI, and optimization of personalized ad campaigns -- Part III: Technology for personalization. Data-driven dynamic ad products for publishers -- Developing big data for personalization -- Content development for personalization -- Technology for developing data-driven advertisements -- Conversion tracking and attribution -- Case studies -- Privacy -- The future -- Industry perspectives
Control code
892887567
Dimensions
24 cm
Extent
xiv, 223 pages
Isbn
9780134030104
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)892887567

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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