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The Resource Persuasion ethics today, edited by Margaret Duffy and Esther Thorson

Persuasion ethics today, edited by Margaret Duffy and Esther Thorson

Label
Persuasion ethics today
Title
Persuasion ethics today
Statement of responsibility
edited by Margaret Duffy and Esther Thorson
Contributor
Editor
Subject
Language
eng
Summary
This book explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula
Cataloging source
AU@
Dewey number
174.4
Illustrations
illustrations
Index
index present
LC call number
HF5381
LC item number
.P44 2015
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Duffy, Margaret
  • Thorson, Esther
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Persuasion (Psychology)
Target audience
adult
Label
Persuasion ethics today, edited by Margaret Duffy and Esther Thorson
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Control code
936345434
Dimensions
23 cm
Extent
xiii, 304 pages
Isbn
9780765644725
Isbn Type
(paperback)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)936345434
Label
Persuasion ethics today, edited by Margaret Duffy and Esther Thorson
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Control code
936345434
Dimensions
23 cm
Extent
xiii, 304 pages
Isbn
9780765644725
Isbn Type
(paperback)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)936345434

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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