Coverart for item
The Resource Persuasive signs : the semiotics of advertising, by Ron Beasley, Marcel Danesi

Persuasive signs : the semiotics of advertising, by Ron Beasley, Marcel Danesi

Label
Persuasive signs : the semiotics of advertising
Title
Persuasive signs
Title remainder
the semiotics of advertising
Statement of responsibility
by Ron Beasley, Marcel Danesi
Creator
Contributor
Subject
Language
eng
Summary
"Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--Jacket
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1945-
http://library.link/vocab/creatorName
Beasley, Ron
Dewey number
659.1/01/4
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.B3725 2002
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1946-
http://library.link/vocab/relatedWorkOrContributorName
Danesi, Marcel
Series statement
Approaches to applied semiotics
Series volume
4
http://library.link/vocab/subjectName
  • Advertising
  • Signs and symbols
  • Semiotics
  • Publicité
  • Signes et symboles
  • Sémiotique
Label
Persuasive signs : the semiotics of advertising, by Ron Beasley, Marcel Danesi
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [175]-190) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Creating a signification system.
  • Creating textuality.
  • Using multiple media.
  • Ad campaigns
  • Ch. III.
  • Creating textuality.
  • Textuality.
  • Connotation.
  • Verbal techniques.
  • Nonverbal techniques
  • Ch. I.
  • Ch. IV.
  • Advertising and culture.
  • Market testing the product's signification system.
  • Advertising culture.
  • The semiotic purview.
  • App.
  • Exercises for classroom or personal study use
  • Advertising as social discourse.
  • A schematic history of advertising.
  • The semiotic approach to advertising.
  • The role of semiotics in the advertising debate.
  • Elements of semiotic analysis
  • Ch. II.
  • Creating recognizability for the product.
Control code
50322957
Dimensions
24 cm
Extent
xi, 193 pages
Isbn
9783110173406
Isbn Type
(cloth : alk. paper)
Lccn
2002029569
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Persuasive signs : the semiotics of advertising, by Ron Beasley, Marcel Danesi
Publication
Bibliography note
Includes bibliographical references (pages [175]-190) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Creating a signification system.
  • Creating textuality.
  • Using multiple media.
  • Ad campaigns
  • Ch. III.
  • Creating textuality.
  • Textuality.
  • Connotation.
  • Verbal techniques.
  • Nonverbal techniques
  • Ch. I.
  • Ch. IV.
  • Advertising and culture.
  • Market testing the product's signification system.
  • Advertising culture.
  • The semiotic purview.
  • App.
  • Exercises for classroom or personal study use
  • Advertising as social discourse.
  • A schematic history of advertising.
  • The semiotic approach to advertising.
  • The role of semiotics in the advertising debate.
  • Elements of semiotic analysis
  • Ch. II.
  • Creating recognizability for the product.
Control code
50322957
Dimensions
24 cm
Extent
xi, 193 pages
Isbn
9783110173406
Isbn Type
(cloth : alk. paper)
Lccn
2002029569
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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