The Resource Persuasive signs : the semiotics of advertising, by Ron Beasley, Marcel Danesi
Persuasive signs : the semiotics of advertising, by Ron Beasley, Marcel Danesi
Resource Information
The item Persuasive signs : the semiotics of advertising, by Ron Beasley, Marcel Danesi represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Persuasive signs : the semiotics of advertising, by Ron Beasley, Marcel Danesi represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 1 library branch.
- Summary
- "Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--Jacket
- Language
- eng
- Extent
- xi, 193 pages
- Contents
-
- Creating a signification system.
- Creating textuality.
- Using multiple media.
- Ad campaigns
- Ch. III.
- Creating textuality.
- Textuality.
- Connotation.
- Verbal techniques.
- Nonverbal techniques
- Ch. I.
- Ch. IV.
- Advertising and culture.
- Market testing the product's signification system.
- Advertising culture.
- The semiotic purview.
- App.
- Exercises for classroom or personal study use
- Advertising as social discourse.
- A schematic history of advertising.
- The semiotic approach to advertising.
- The role of semiotics in the advertising debate.
- Elements of semiotic analysis
- Ch. II.
- Creating recognizability for the product.
- Isbn
- 9783110173406
- Label
- Persuasive signs : the semiotics of advertising
- Title
- Persuasive signs
- Title remainder
- the semiotics of advertising
- Statement of responsibility
- by Ron Beasley, Marcel Danesi
- Language
- eng
- Summary
- "Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--Jacket
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1945-
- http://library.link/vocab/creatorName
- Beasley, Ron
- Dewey number
- 659.1/01/4
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5823
- LC item number
- .B3725 2002
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1946-
- http://library.link/vocab/relatedWorkOrContributorName
- Danesi, Marcel
- Series statement
- Approaches to applied semiotics
- Series volume
- 4
- http://library.link/vocab/subjectName
-
- Advertising
- Signs and symbols
- Semiotics
- Publicité
- Signes et symboles
- Sémiotique
- Label
- Persuasive signs : the semiotics of advertising, by Ron Beasley, Marcel Danesi
- Bibliography note
- Includes bibliographical references (pages [175]-190) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Creating a signification system.
- Creating textuality.
- Using multiple media.
- Ad campaigns
- Ch. III.
- Creating textuality.
- Textuality.
- Connotation.
- Verbal techniques.
- Nonverbal techniques
- Ch. I.
- Ch. IV.
- Advertising and culture.
- Market testing the product's signification system.
- Advertising culture.
- The semiotic purview.
- App.
- Exercises for classroom or personal study use
- Advertising as social discourse.
- A schematic history of advertising.
- The semiotic approach to advertising.
- The role of semiotics in the advertising debate.
- Elements of semiotic analysis
- Ch. II.
- Creating recognizability for the product.
- Control code
- 50322957
- Dimensions
- 24 cm
- Extent
- xi, 193 pages
- Isbn
- 9783110173406
- Isbn Type
- (cloth : alk. paper)
- Lccn
- 2002029569
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- Label
- Persuasive signs : the semiotics of advertising, by Ron Beasley, Marcel Danesi
- Bibliography note
- Includes bibliographical references (pages [175]-190) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Creating a signification system.
- Creating textuality.
- Using multiple media.
- Ad campaigns
- Ch. III.
- Creating textuality.
- Textuality.
- Connotation.
- Verbal techniques.
- Nonverbal techniques
- Ch. I.
- Ch. IV.
- Advertising and culture.
- Market testing the product's signification system.
- Advertising culture.
- The semiotic purview.
- App.
- Exercises for classroom or personal study use
- Advertising as social discourse.
- A schematic history of advertising.
- The semiotic approach to advertising.
- The role of semiotics in the advertising debate.
- Elements of semiotic analysis
- Ch. II.
- Creating recognizability for the product.
- Control code
- 50322957
- Dimensions
- 24 cm
- Extent
- xi, 193 pages
- Isbn
- 9783110173406
- Isbn Type
- (cloth : alk. paper)
- Lccn
- 2002029569
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Persuasive-signs--the-semiotics-of-advertising/41eKUWxuYXA/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Persuasive-signs--the-semiotics-of-advertising/41eKUWxuYXA/">Persuasive signs : the semiotics of advertising, by Ron Beasley, Marcel Danesi</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
