The Resource Political campaign communication : principles and practices, Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr
Political campaign communication : principles and practices, Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr
Resource Information
The item Political campaign communication : principles and practices, Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Political campaign communication : principles and practices, Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 1 library branch.
- Summary
- "Provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors discuss all aspects of campaign communication--from buttons and yard signs to the use of social media--and draw on a wealth of communication theories to clearly explain, among other elements, the stages of campaigns, communicative styles, and the function of debates. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite."--Back cover
- Language
- eng
- Edition
- Eighth edition.
- Extent
- xiv, 360 pages
- Contents
-
- Chapter 1. Communication and Political Campaigns: A Prologue. Importance of Political Campaigns ; Changes in the Political Campaign ; Communication and Political Campaigns
- Chapter 2. Communicative Functions of Political Campaigns. First Political Stage: Surfacing ; Second Political Stage: Primaries ; Third Political Stage: Nominating Conventions ; Fourth Political Stage: The General Election
- Chapter 3. Communicative Styles and Strategies of Political Campaigns. Preliminary Considerations ; Styles and Strategies of Campaigns
- Chapter 4: Communicative Mass Channels of Political Campaigning. Early Studies ; Contemporary Studies
- Chapter 5. Communicative Types and Functions of Televised Political Advertising. Historical Development ; Types and Functions of Political Ads ; Televised Attack Advertising When the Candidate Is a Woman ; A Final Question: Do Televised Attack Ads Work?
- Chapter 6. Public Speaking in Political Campaigns. The Decision to Speak ; The Speech ; Political Speechwriting ; Surrogate Speakers
- Chapter 7. Recurring Forms of Political Campaign Communication. Announcement Speeches ; Acceptance Addresses ; News Conferences ; Apologias
- Chapter 8. Debates in Political Campaigns. History of Political Debates ; Deciding Whether to Debate ; Political Debate Strategies ; Effects of Political Debates
- Chapter 9. Interpersonal Communication in Political Campaigns. Interpersonal Communication between Candidate and Voters ; Interpersonal Communication between the Candidate and Prospective Financial Contributors ; Interpersonal Communication between Voters ; Interpersonal Communication among Voters, Mass Media, and Voting Behavior ; Interpersonal Communication and Getting-Out-the-Vote Efforts ; Behavioral Characteristics of Successful Interpersonal Campaigns
- Chapter 10. Advertising in Political Campaigns. Developing a Master Plan for Political Advertising ; Basic Considerations in the Selection of Political Advertising Media ; Campaign Advertising Strategies ; Media and Other Types of Political Consultants
- Chapter 11. New Communication Technologies and Political Campaigns. Historical Overview of Campaigns and New Communication Technologies ; Internet Campaign Communication Strategy ; Internet Tools
- Isbn
- 9781442243347
- Label
- Political campaign communication : principles and practices
- Title
- Political campaign communication
- Title remainder
- principles and practices
- Statement of responsibility
- Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr
- Language
- eng
- Summary
- "Provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors discuss all aspects of campaign communication--from buttons and yard signs to the use of social media--and draw on a wealth of communication theories to clearly explain, among other elements, the stages of campaigns, communicative styles, and the function of debates. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite."--Back cover
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Trent, Judith S
- Dewey number
- 324.7/3
- Index
- index present
- LC call number
- JF1001
- LC item number
- .T73 2016
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Friedenberg, Robert V.
- Denton, Robert E.
- Series statement
- Communication, media, and politics
- http://library.link/vocab/subjectName
-
- Political campaigns
- Communication in politics
- Communication in politics
- Political campaigns
- Label
- Political campaign communication : principles and practices, Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Chapter 1. Communication and Political Campaigns: A Prologue. Importance of Political Campaigns ; Changes in the Political Campaign ; Communication and Political Campaigns -- Chapter 2. Communicative Functions of Political Campaigns. First Political Stage: Surfacing ; Second Political Stage: Primaries ; Third Political Stage: Nominating Conventions ; Fourth Political Stage: The General Election -- Chapter 3. Communicative Styles and Strategies of Political Campaigns. Preliminary Considerations ; Styles and Strategies of Campaigns -- Chapter 4: Communicative Mass Channels of Political Campaigning. Early Studies ; Contemporary Studies -- Chapter 5. Communicative Types and Functions of Televised Political Advertising. Historical Development ; Types and Functions of Political Ads ; Televised Attack Advertising When the Candidate Is a Woman ; A Final Question: Do Televised Attack Ads Work? -- Chapter 6. Public Speaking in Political Campaigns. The Decision to Speak ; The Speech ; Political Speechwriting ; Surrogate Speakers -- Chapter 7. Recurring Forms of Political Campaign Communication. Announcement Speeches ; Acceptance Addresses ; News Conferences ; Apologias -- Chapter 8. Debates in Political Campaigns. History of Political Debates ; Deciding Whether to Debate ; Political Debate Strategies ; Effects of Political Debates -- Chapter 9. Interpersonal Communication in Political Campaigns. Interpersonal Communication between Candidate and Voters ; Interpersonal Communication between the Candidate and Prospective Financial Contributors ; Interpersonal Communication between Voters ; Interpersonal Communication among Voters, Mass Media, and Voting Behavior ; Interpersonal Communication and Getting-Out-the-Vote Efforts ; Behavioral Characteristics of Successful Interpersonal Campaigns -- Chapter 10. Advertising in Political Campaigns. Developing a Master Plan for Political Advertising ; Basic Considerations in the Selection of Political Advertising Media ; Campaign Advertising Strategies ; Media and Other Types of Political Consultants -- Chapter 11. New Communication Technologies and Political Campaigns. Historical Overview of Campaigns and New Communication Technologies ; Internet Campaign Communication Strategy ; Internet Tools
- Control code
- 922835570
- Dimensions
- 26 cm
- Edition
- Eighth edition.
- Extent
- xiv, 360 pages
- Isbn
- 9781442243347
- Lccn
- 2015035959
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
- (OCoLC)922835570
- Label
- Political campaign communication : principles and practices, Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Chapter 1. Communication and Political Campaigns: A Prologue. Importance of Political Campaigns ; Changes in the Political Campaign ; Communication and Political Campaigns -- Chapter 2. Communicative Functions of Political Campaigns. First Political Stage: Surfacing ; Second Political Stage: Primaries ; Third Political Stage: Nominating Conventions ; Fourth Political Stage: The General Election -- Chapter 3. Communicative Styles and Strategies of Political Campaigns. Preliminary Considerations ; Styles and Strategies of Campaigns -- Chapter 4: Communicative Mass Channels of Political Campaigning. Early Studies ; Contemporary Studies -- Chapter 5. Communicative Types and Functions of Televised Political Advertising. Historical Development ; Types and Functions of Political Ads ; Televised Attack Advertising When the Candidate Is a Woman ; A Final Question: Do Televised Attack Ads Work? -- Chapter 6. Public Speaking in Political Campaigns. The Decision to Speak ; The Speech ; Political Speechwriting ; Surrogate Speakers -- Chapter 7. Recurring Forms of Political Campaign Communication. Announcement Speeches ; Acceptance Addresses ; News Conferences ; Apologias -- Chapter 8. Debates in Political Campaigns. History of Political Debates ; Deciding Whether to Debate ; Political Debate Strategies ; Effects of Political Debates -- Chapter 9. Interpersonal Communication in Political Campaigns. Interpersonal Communication between Candidate and Voters ; Interpersonal Communication between the Candidate and Prospective Financial Contributors ; Interpersonal Communication between Voters ; Interpersonal Communication among Voters, Mass Media, and Voting Behavior ; Interpersonal Communication and Getting-Out-the-Vote Efforts ; Behavioral Characteristics of Successful Interpersonal Campaigns -- Chapter 10. Advertising in Political Campaigns. Developing a Master Plan for Political Advertising ; Basic Considerations in the Selection of Political Advertising Media ; Campaign Advertising Strategies ; Media and Other Types of Political Consultants -- Chapter 11. New Communication Technologies and Political Campaigns. Historical Overview of Campaigns and New Communication Technologies ; Internet Campaign Communication Strategy ; Internet Tools
- Control code
- 922835570
- Dimensions
- 26 cm
- Edition
- Eighth edition.
- Extent
- xiv, 360 pages
- Isbn
- 9781442243347
- Lccn
- 2015035959
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
- (OCoLC)922835570
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