Coverart for item
The Resource Political campaign communication : principles and practices, Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr

Political campaign communication : principles and practices, Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr

Label
Political campaign communication : principles and practices
Title
Political campaign communication
Title remainder
principles and practices
Statement of responsibility
Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr
Creator
Contributor
Author
Subject
Language
eng
Summary
"Provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors discuss all aspects of campaign communication--from buttons and yard signs to the use of social media--and draw on a wealth of communication theories to clearly explain, among other elements, the stages of campaigns, communicative styles, and the function of debates. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite."--Back cover
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Trent, Judith S
Dewey number
324.7/3
Index
index present
LC call number
JF1001
LC item number
.T73 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Friedenberg, Robert V.
  • Denton, Robert E.
Series statement
Communication, media, and politics
http://library.link/vocab/subjectName
  • Political campaigns
  • Communication in politics
  • Communication in politics
  • Political campaigns
Label
Political campaign communication : principles and practices, Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Chapter 1. Communication and Political Campaigns: A Prologue. Importance of Political Campaigns ; Changes in the Political Campaign ; Communication and Political Campaigns -- Chapter 2. Communicative Functions of Political Campaigns. First Political Stage: Surfacing ; Second Political Stage: Primaries ; Third Political Stage: Nominating Conventions ; Fourth Political Stage: The General Election -- Chapter 3. Communicative Styles and Strategies of Political Campaigns. Preliminary Considerations ; Styles and Strategies of Campaigns -- Chapter 4: Communicative Mass Channels of Political Campaigning. Early Studies ; Contemporary Studies -- Chapter 5. Communicative Types and Functions of Televised Political Advertising. Historical Development ; Types and Functions of Political Ads ; Televised Attack Advertising When the Candidate Is a Woman ; A Final Question: Do Televised Attack Ads Work? -- Chapter 6. Public Speaking in Political Campaigns. The Decision to Speak ; The Speech ; Political Speechwriting ; Surrogate Speakers -- Chapter 7. Recurring Forms of Political Campaign Communication. Announcement Speeches ; Acceptance Addresses ; News Conferences ; Apologias -- Chapter 8. Debates in Political Campaigns. History of Political Debates ; Deciding Whether to Debate ; Political Debate Strategies ; Effects of Political Debates -- Chapter 9. Interpersonal Communication in Political Campaigns. Interpersonal Communication between Candidate and Voters ; Interpersonal Communication between the Candidate and Prospective Financial Contributors ; Interpersonal Communication between Voters ; Interpersonal Communication among Voters, Mass Media, and Voting Behavior ; Interpersonal Communication and Getting-Out-the-Vote Efforts ; Behavioral Characteristics of Successful Interpersonal Campaigns -- Chapter 10. Advertising in Political Campaigns. Developing a Master Plan for Political Advertising ; Basic Considerations in the Selection of Political Advertising Media ; Campaign Advertising Strategies ; Media and Other Types of Political Consultants -- Chapter 11. New Communication Technologies and Political Campaigns. Historical Overview of Campaigns and New Communication Technologies ; Internet Campaign Communication Strategy ; Internet Tools
Control code
922835570
Dimensions
26 cm
Edition
Eighth edition.
Extent
xiv, 360 pages
Isbn
9781442243347
Lccn
2015035959
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)922835570
Label
Political campaign communication : principles and practices, Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Chapter 1. Communication and Political Campaigns: A Prologue. Importance of Political Campaigns ; Changes in the Political Campaign ; Communication and Political Campaigns -- Chapter 2. Communicative Functions of Political Campaigns. First Political Stage: Surfacing ; Second Political Stage: Primaries ; Third Political Stage: Nominating Conventions ; Fourth Political Stage: The General Election -- Chapter 3. Communicative Styles and Strategies of Political Campaigns. Preliminary Considerations ; Styles and Strategies of Campaigns -- Chapter 4: Communicative Mass Channels of Political Campaigning. Early Studies ; Contemporary Studies -- Chapter 5. Communicative Types and Functions of Televised Political Advertising. Historical Development ; Types and Functions of Political Ads ; Televised Attack Advertising When the Candidate Is a Woman ; A Final Question: Do Televised Attack Ads Work? -- Chapter 6. Public Speaking in Political Campaigns. The Decision to Speak ; The Speech ; Political Speechwriting ; Surrogate Speakers -- Chapter 7. Recurring Forms of Political Campaign Communication. Announcement Speeches ; Acceptance Addresses ; News Conferences ; Apologias -- Chapter 8. Debates in Political Campaigns. History of Political Debates ; Deciding Whether to Debate ; Political Debate Strategies ; Effects of Political Debates -- Chapter 9. Interpersonal Communication in Political Campaigns. Interpersonal Communication between Candidate and Voters ; Interpersonal Communication between the Candidate and Prospective Financial Contributors ; Interpersonal Communication between Voters ; Interpersonal Communication among Voters, Mass Media, and Voting Behavior ; Interpersonal Communication and Getting-Out-the-Vote Efforts ; Behavioral Characteristics of Successful Interpersonal Campaigns -- Chapter 10. Advertising in Political Campaigns. Developing a Master Plan for Political Advertising ; Basic Considerations in the Selection of Political Advertising Media ; Campaign Advertising Strategies ; Media and Other Types of Political Consultants -- Chapter 11. New Communication Technologies and Political Campaigns. Historical Overview of Campaigns and New Communication Technologies ; Internet Campaign Communication Strategy ; Internet Tools
Control code
922835570
Dimensions
26 cm
Edition
Eighth edition.
Extent
xiv, 360 pages
Isbn
9781442243347
Lccn
2015035959
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)922835570

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