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The Resource Political marketing : strategic 'campaign culture', edited by Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg

Political marketing : strategic 'campaign culture', edited by Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg

Label
Political marketing : strategic 'campaign culture'
Title
Political marketing
Title remainder
strategic 'campaign culture'
Statement of responsibility
edited by Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg
Contributor
Subject
Language
eng
Summary
"A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider 'culture' as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a 'campaign culture'. Indeed, understanding and adapting a broader 'campaign culture', political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge -- sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and 'campaign culture.' Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing."--Publisher's website
Member of
Cataloging source
DLC
Dewey number
324.7
Illustrations
illustrations
Index
index present
LC call number
JF2112.C3
LC item number
P654 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Gouliamos, Kōstas
Series statement
Routledge research in political communication
Series volume
10
http://library.link/vocab/subjectName
  • Campaign management
  • Political campaigns
  • Marketing
Label
Political marketing : strategic 'campaign culture', edited by Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
Introduction: Political Marketing: Strategic 'campaign culture' / Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg -- Of Cynicism, Political Cynisim and Political Marketing / Nicolas Demertzis -- Pop-politics: intermingling of politics, mass society and everyday life / Emmanuel Heretakis -- Political Marketing and the Politicians' Credibility / Antónia Cristina Perdigão -- Cultural Paradigm Contra Political Marketing or Two Answers to the Same Question / Balázs Kiss -- Evolving Democracy: A Memetic Analysis of the Latest Proposal for Constitutional Change in the Philippines / Violeda A. Umali and Emerson S. Bañez -- Marketing Politics to Generation X / Musa Ndlovu -- Reflections on Engagement in an Evolving Political Process: Evidence from Aotearoa, the Land of the Long White Cloud / Phil Harris, Matthew Parackal, Chris Rudd and John Williams -- Cultural Context of the Perceptual Fit of Political Parties' Campaign Slogans: A Polish Case / Wojciech Cwalina and Andrzej Falkowski -- Trying to sell the vote: the lottery for raising voters' activity in Bulgarian parliamentary elections in 2005 / Alexander Christov and Boyan Koutevski -- Crafting the Political Image: a Belgian Case in Perception Politics / Philippe De Vries and Christ'l De Landtsheer -- The Role and Influence Of The Media On Voters' Decisions In Lebanon / Bernard Abou Jaoude, Tarek Azzi, and Wafica Ghoul -- Belgian Political Marketing in Context. Researching the Volatile Electorate / Soetkin Kesteloot, Nicolas Bouteca and Dries Verlet -- The Historically Fabricated Croat: An ethnographic investigation of the effects of heritage consumption upon the individual identity re-construction of the post civil-war heritage consumer / Dino I. Domic -- Aryan Wear and the New White Culture in American Politics / Christopher J. McKinlay and Jason J. Turner -- Nationalist Identity and Marketing: The Vlaams Belang against Turkish Admission to the EU / Mona Moufahim and Michael Humphreys -- Boris Yeltsin and Vladimir Putin: a study in comparative mythopoetics / Richard Tempest -- The Impact of Webcasting Local Council Meetings / Lasse Berntzen -- E-Government and E-Democracy in Local Greek Government / Prodromos Yannas and Georgios Lappas
Control code
824531005
Dimensions
24 cm
Extent
xiii, 325 pages
Isbn
9780415844567
Isbn Type
(hbk)
Lccn
2013000908
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)824531005
Label
Political marketing : strategic 'campaign culture', edited by Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
Introduction: Political Marketing: Strategic 'campaign culture' / Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg -- Of Cynicism, Political Cynisim and Political Marketing / Nicolas Demertzis -- Pop-politics: intermingling of politics, mass society and everyday life / Emmanuel Heretakis -- Political Marketing and the Politicians' Credibility / Antónia Cristina Perdigão -- Cultural Paradigm Contra Political Marketing or Two Answers to the Same Question / Balázs Kiss -- Evolving Democracy: A Memetic Analysis of the Latest Proposal for Constitutional Change in the Philippines / Violeda A. Umali and Emerson S. Bañez -- Marketing Politics to Generation X / Musa Ndlovu -- Reflections on Engagement in an Evolving Political Process: Evidence from Aotearoa, the Land of the Long White Cloud / Phil Harris, Matthew Parackal, Chris Rudd and John Williams -- Cultural Context of the Perceptual Fit of Political Parties' Campaign Slogans: A Polish Case / Wojciech Cwalina and Andrzej Falkowski -- Trying to sell the vote: the lottery for raising voters' activity in Bulgarian parliamentary elections in 2005 / Alexander Christov and Boyan Koutevski -- Crafting the Political Image: a Belgian Case in Perception Politics / Philippe De Vries and Christ'l De Landtsheer -- The Role and Influence Of The Media On Voters' Decisions In Lebanon / Bernard Abou Jaoude, Tarek Azzi, and Wafica Ghoul -- Belgian Political Marketing in Context. Researching the Volatile Electorate / Soetkin Kesteloot, Nicolas Bouteca and Dries Verlet -- The Historically Fabricated Croat: An ethnographic investigation of the effects of heritage consumption upon the individual identity re-construction of the post civil-war heritage consumer / Dino I. Domic -- Aryan Wear and the New White Culture in American Politics / Christopher J. McKinlay and Jason J. Turner -- Nationalist Identity and Marketing: The Vlaams Belang against Turkish Admission to the EU / Mona Moufahim and Michael Humphreys -- Boris Yeltsin and Vladimir Putin: a study in comparative mythopoetics / Richard Tempest -- The Impact of Webcasting Local Council Meetings / Lasse Berntzen -- E-Government and E-Democracy in Local Greek Government / Prodromos Yannas and Georgios Lappas
Control code
824531005
Dimensions
24 cm
Extent
xiii, 325 pages
Isbn
9780415844567
Isbn Type
(hbk)
Lccn
2013000908
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)824531005

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