Coverart for item
The Resource Political marketing : theoretical and strategic foundations, Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

Political marketing : theoretical and strategic foundations, Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

Label
Political marketing : theoretical and strategic foundations
Title
Political marketing
Title remainder
theoretical and strategic foundations
Statement of responsibility
Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman
Creator
Contributor
Subject
Language
eng
Summary
  • Political Marketing: Theoretical and Strategic Foundations is the first comprehensive, integrated theory-to-practice text on this important subject. With insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, this book covers every aspect of marketing's infiltration into the political process, including campaign strategy, market segmentation, and media strategy. The book is global in scope, with many examples and models drawn from countries around the world. --
  • Marketing's role in the political process does not go unquestioned in this book. The authors present the importance of political marketing techniques for the stability of democratic institutions, and also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative "do's and don'ts" for political marketing practice that strengthens civic education and democratic governance. --Book Jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Cwalina, Wojciech
Dewey number
324.7/3
Illustrations
illustrations
Index
index present
LC call number
JF2112.C3
LC item number
C93 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Falkowski, Andrzej
  • Newman, Bruce I
http://library.link/vocab/subjectName
  • Campaign management
  • Political campaigns
  • Marketing
Label
Political marketing : theoretical and strategic foundations, Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
659769667
Dimensions
24 cm
Extent
xi, 340 pages
Isbn
9780765622914
Isbn Type
(hardcover : alk. paper)
Lccn
2010040044
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)659769667
Label
Political marketing : theoretical and strategic foundations, Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
659769667
Dimensions
24 cm
Extent
xi, 340 pages
Isbn
9780765622914
Isbn Type
(hardcover : alk. paper)
Lccn
2010040044
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)659769667

Library Locations

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      38.944491 -92.326012
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