Coverart for item
The Resource Powering content : building a nonstop content marketing machine, Laura Busche

Powering content : building a nonstop content marketing machine, Laura Busche

Label
Powering content : building a nonstop content marketing machine
Title
Powering content
Title remainder
building a nonstop content marketing machine
Statement of responsibility
Laura Busche
Creator
Author
Subject
Language
eng
Summary
Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You'll learn the hacks that enable content powerhouses to thrive.
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Busche, Laura
Dewey number
658.8
Index
index present
LC call number
HF5415.13
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Marketing
  • Product management
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Marketing
  • Product management
  • Online-Marketing
  • Content Management
Summary expansion
Your new product is ready to launch and youre itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. Youll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking designall carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into:Content strategy: understand your audience, choose and prioritize channels, and find your brands core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns
Label
Powering content : building a nonstop content marketing machine, Laura Busche
Instantiates
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Copyright; Table of Contents; Preface; Attribution; O'Reilly Safari; How to Contact Us; Chapter 1. Introduction; Welcome to the World of Content Marketing; 10 Essential Steps to Content Success; Step 1: State What You Want to Achieve in Creating Content; Step 2: Understand Whom You Are Creating Content For; Step 3: Decide Where This Content Will Live; Step 4: Set Themes, Tones, and a Voice for Your Pieces; Step 5: Define a Visual Aesthetic for Your Brand's Content; Step 6: Adopt Best Practices Around Content Formats and Structure
  • Step 7: Design Your Main Content Hub So That It Is Audience-FriendlyStep 8: Scale Your Content Production Process; Step 9: Shape and Consolidate Your Content Team; Step 10: Secure Earned, Owned, and Paid Distribution for Your Pieces; Part I: Wearing the Content Strategist Hat; Part II: Wearing the Content Creator Hat; Part III: Wearing the Production Manager Hat; Part I. Wearing the Content Strategist Hat; Chapter 2. Setting Content Goals; Metrics Versus Goals; Common Types of Content Goals; Goals Related to SEO; Goals Related to Increasing Signups
  • Goals Related to Engaging Existing and New LeadsGoals Related to Revenue; Exercise: Figuring Out Your Content's ROI; Goals Related to Traffic; Optimizing for Conversion; Making Your Content Remarkably Persuasive; Tactics to Optimize Content for Conversion; Product Links; Gated Content; Content as Product; Test, Test, Test; Reporting and Learning; Step 1: Align Metrics with Goals and Prioritize; Step 2: Ensure That Tracking Is in Place; Step 3: Build Out Dynamic Reports; Step 4: Collect Data Periodically (Revise It Daily); Step 5: Analyze and Report on Data Periodically
  • Step 6: Evaluate the Most Effective Course of ActionStep 7: Share Lessons Learned; Chapter 3. Designing Content Personas; Defining Your Content Personas; How to Get Started with Content Persona Research; B2B Versus B2C Content; Four Steps to Discover and Design Personas; Step 1: Start with Existing Data; Step 2: Conduct Nethnography; Step 3: Try Ethnography; Step 4: Ask; Synthesizing Personas; Refine All This Fuzziness; Nailing Down Personas: Affinity Diagramming; Get Creative: Name and Design Reader Personas; Buyer Personas Versus Reader Personas; Convertible Reader Personas
  • Low-Involvement and High-Involvement ReadersChapter 4. Defining Your Channels; How to Keep Up with New Channels; How to Prioritize Your Channels; Five Reasons to Choose a Blog As Your Main Content Hub; Choosing Your Social Channels; Setting Up Your Social Channels; Exercise: Mapping Your Channels; The Content Desire Chart; Chapter 5. Themes, Voice, and Tone; Real-Life Examples of Core Themes; The Four-Question Technique to Find Your Own Themes; Brand Voice; Exercise: Finding Your Brand's Unique Voice; Voice Versus Tone; Sample Experimental Tones; Conversational; Funny; Informed
Control code
990182936
Dimensions
unknown
Edition
First edition.
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781491963746
Lccn
2017448669
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000868
  • c6d76fbc-bac8-42b3-9855-cc2ed31bfcea
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)990182936
Label
Powering content : building a nonstop content marketing machine, Laura Busche
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Copyright; Table of Contents; Preface; Attribution; O'Reilly Safari; How to Contact Us; Chapter 1. Introduction; Welcome to the World of Content Marketing; 10 Essential Steps to Content Success; Step 1: State What You Want to Achieve in Creating Content; Step 2: Understand Whom You Are Creating Content For; Step 3: Decide Where This Content Will Live; Step 4: Set Themes, Tones, and a Voice for Your Pieces; Step 5: Define a Visual Aesthetic for Your Brand's Content; Step 6: Adopt Best Practices Around Content Formats and Structure
  • Step 7: Design Your Main Content Hub So That It Is Audience-FriendlyStep 8: Scale Your Content Production Process; Step 9: Shape and Consolidate Your Content Team; Step 10: Secure Earned, Owned, and Paid Distribution for Your Pieces; Part I: Wearing the Content Strategist Hat; Part II: Wearing the Content Creator Hat; Part III: Wearing the Production Manager Hat; Part I. Wearing the Content Strategist Hat; Chapter 2. Setting Content Goals; Metrics Versus Goals; Common Types of Content Goals; Goals Related to SEO; Goals Related to Increasing Signups
  • Goals Related to Engaging Existing and New LeadsGoals Related to Revenue; Exercise: Figuring Out Your Content's ROI; Goals Related to Traffic; Optimizing for Conversion; Making Your Content Remarkably Persuasive; Tactics to Optimize Content for Conversion; Product Links; Gated Content; Content as Product; Test, Test, Test; Reporting and Learning; Step 1: Align Metrics with Goals and Prioritize; Step 2: Ensure That Tracking Is in Place; Step 3: Build Out Dynamic Reports; Step 4: Collect Data Periodically (Revise It Daily); Step 5: Analyze and Report on Data Periodically
  • Step 6: Evaluate the Most Effective Course of ActionStep 7: Share Lessons Learned; Chapter 3. Designing Content Personas; Defining Your Content Personas; How to Get Started with Content Persona Research; B2B Versus B2C Content; Four Steps to Discover and Design Personas; Step 1: Start with Existing Data; Step 2: Conduct Nethnography; Step 3: Try Ethnography; Step 4: Ask; Synthesizing Personas; Refine All This Fuzziness; Nailing Down Personas: Affinity Diagramming; Get Creative: Name and Design Reader Personas; Buyer Personas Versus Reader Personas; Convertible Reader Personas
  • Low-Involvement and High-Involvement ReadersChapter 4. Defining Your Channels; How to Keep Up with New Channels; How to Prioritize Your Channels; Five Reasons to Choose a Blog As Your Main Content Hub; Choosing Your Social Channels; Setting Up Your Social Channels; Exercise: Mapping Your Channels; The Content Desire Chart; Chapter 5. Themes, Voice, and Tone; Real-Life Examples of Core Themes; The Four-Question Technique to Find Your Own Themes; Brand Voice; Exercise: Finding Your Brand's Unique Voice; Voice Versus Tone; Sample Experimental Tones; Conversational; Funny; Informed
Control code
990182936
Dimensions
unknown
Edition
First edition.
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781491963746
Lccn
2017448669
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000868
  • c6d76fbc-bac8-42b3-9855-cc2ed31bfcea
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)990182936

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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      38.946102 -92.330125
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