The Resource Professional project : Bracy Tucker Brown & Valanzano government and public affairs consultants ; Research analysis : the study of gratifications to use smart phones by young people and their attitudes toward mobile advertising, by Jingyuan Huang
Professional project : Bracy Tucker Brown & Valanzano government and public affairs consultants ; Research analysis : the study of gratifications to use smart phones by young people and their attitudes toward mobile advertising, by Jingyuan Huang
Resource Information
The item Professional project : Bracy Tucker Brown & Valanzano government and public affairs consultants ; Research analysis : the study of gratifications to use smart phones by young people and their attitudes toward mobile advertising, by Jingyuan Huang represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 2 library branches.
Resource Information
The item Professional project : Bracy Tucker Brown & Valanzano government and public affairs consultants ; Research analysis : the study of gratifications to use smart phones by young people and their attitudes toward mobile advertising, by Jingyuan Huang represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 2 library branches.
- Summary
- This journalism master's project includes a professional work component and a research component. The professional work component details the author's experiences working as an intern at Bracy Tucker Brown & Valanzano (BTBV), a government and public affairs consulting firm in Washington, D.C. Includes field notes. In the research component the author examines the uses and gratifications associated with usage of smart phones by young people (aged 18-25), and their attitudes toward mobile advertising. The author finds that "social and academic uses were the two most influential factors young people use smartphones. People from 18 to 25 were more likely to use their smartphones to listen to music, communicate via E-mail, and fetch information." (p. 88) "The overall attitude toward mobile advertising was negative. ... Young people found mobile advertising irritating rather than informative and entertaining." (p. 89) Includes a literature review and a survey analysis
- Language
- eng
- Extent
- 109 leaves
- Note
-
- "Fall 2010."
- Professional project report submitted in partial fulfillment of the requirements for the degree of Masters of Arts in Journalism from the School of Journalism, University of Missouri--Columbia
- Committee chair: Fritz Cropp
- Label
- Professional project : Bracy Tucker Brown & Valanzano government and public affairs consultants ; Research analysis : the study of gratifications to use smart phones by young people and their attitudes toward mobile advertising
- Title
- Professional project
- Title remainder
- Bracy Tucker Brown & Valanzano government and public affairs consultants ; Research analysis : the study of gratifications to use smart phones by young people and their attitudes toward mobile advertising
- Statement of responsibility
- by Jingyuan Huang
- Title variation
-
- Research analysis : the study of gratifications to use smart phones by young people and their attitudes toward mobile advertising
- Bracy Tucker Brown & Valanzano government and public affairs consultants
- Study of gratifications to use smart phones by young people and their attitudes toward mobile advertising
- Language
- eng
- Summary
- This journalism master's project includes a professional work component and a research component. The professional work component details the author's experiences working as an intern at Bracy Tucker Brown & Valanzano (BTBV), a government and public affairs consulting firm in Washington, D.C. Includes field notes. In the research component the author examines the uses and gratifications associated with usage of smart phones by young people (aged 18-25), and their attitudes toward mobile advertising. The author finds that "social and academic uses were the two most influential factors young people use smartphones. People from 18 to 25 were more likely to use their smartphones to listen to music, communicate via E-mail, and fetch information." (p. 88) "The overall attitude toward mobile advertising was negative. ... Young people found mobile advertising irritating rather than informative and entertaining." (p. 89) Includes a literature review and a survey analysis
- Cataloging source
- MUU
- http://library.link/vocab/creatorName
- Huang, Jingyuan
- Government publication
- government publication of a state province territory dependency etc
- Illustrations
- illustrations
- Index
- no index present
- Literary form
- non fiction
- Nature of contents
-
- bibliography
- theses
- http://library.link/vocab/subjectName
-
- Cell phone advertising
- Smartphones
- Consulting firms
- Journalism
- Journalism
- Label
- Professional project : Bracy Tucker Brown & Valanzano government and public affairs consultants ; Research analysis : the study of gratifications to use smart phones by young people and their attitudes toward mobile advertising, by Jingyuan Huang
- Note
-
- "Fall 2010."
- Professional project report submitted in partial fulfillment of the requirements for the degree of Masters of Arts in Journalism from the School of Journalism, University of Missouri--Columbia
- Committee chair: Fritz Cropp
- Bibliography note
- Includes bibliographical references
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 776230785
- Dimensions
- 28 cm
- Extent
- 109 leaves
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
- (OCoLC)776230785
- Label
- Professional project : Bracy Tucker Brown & Valanzano government and public affairs consultants ; Research analysis : the study of gratifications to use smart phones by young people and their attitudes toward mobile advertising, by Jingyuan Huang
- Note
-
- "Fall 2010."
- Professional project report submitted in partial fulfillment of the requirements for the degree of Masters of Arts in Journalism from the School of Journalism, University of Missouri--Columbia
- Committee chair: Fritz Cropp
- Bibliography note
- Includes bibliographical references
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 776230785
- Dimensions
- 28 cm
- Extent
- 109 leaves
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
- (OCoLC)776230785
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Professional-project--Bracy-Tucker-Brown-/v-MsQJwaVqk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Professional-project--Bracy-Tucker-Brown-/v-MsQJwaVqk/">Professional project : Bracy Tucker Brown & Valanzano government and public affairs consultants ; Research analysis : the study of gratifications to use smart phones by young people and their attitudes toward mobile advertising, by Jingyuan Huang</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
