The Resource Professional project : Bracy Tucker Brown & Valanzano government and public affairs consultants ; Research analysis : the study of gratifications to use smart phones by young people and their attitudes toward mobile advertising, by Jingyuan Huang

Professional project : Bracy Tucker Brown & Valanzano government and public affairs consultants ; Research analysis : the study of gratifications to use smart phones by young people and their attitudes toward mobile advertising, by Jingyuan Huang

Label
Professional project : Bracy Tucker Brown & Valanzano government and public affairs consultants ; Research analysis : the study of gratifications to use smart phones by young people and their attitudes toward mobile advertising
Title
Professional project
Title remainder
Bracy Tucker Brown & Valanzano government and public affairs consultants ; Research analysis : the study of gratifications to use smart phones by young people and their attitudes toward mobile advertising
Statement of responsibility
by Jingyuan Huang
Title variation
  • Research analysis : the study of gratifications to use smart phones by young people and their attitudes toward mobile advertising
  • Bracy Tucker Brown & Valanzano government and public affairs consultants
  • Study of gratifications to use smart phones by young people and their attitudes toward mobile advertising
Creator
Subject
Genre
Language
eng
Summary
This journalism master's project includes a professional work component and a research component. The professional work component details the author's experiences working as an intern at Bracy Tucker Brown & Valanzano (BTBV), a government and public affairs consulting firm in Washington, D.C. Includes field notes. In the research component the author examines the uses and gratifications associated with usage of smart phones by young people (aged 18-25), and their attitudes toward mobile advertising. The author finds that "social and academic uses were the two most influential factors young people use smartphones. People from 18 to 25 were more likely to use their smartphones to listen to music, communicate via E-mail, and fetch information." (p. 88) "The overall attitude toward mobile advertising was negative. ... Young people found mobile advertising irritating rather than informative and entertaining." (p. 89) Includes a literature review and a survey analysis
Cataloging source
MUU
http://library.link/vocab/creatorName
Huang, Jingyuan
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • bibliography
  • theses
http://library.link/vocab/subjectName
  • Cell phone advertising
  • Smartphones
  • Consulting firms
  • Journalism
  • Journalism
Label
Professional project : Bracy Tucker Brown & Valanzano government and public affairs consultants ; Research analysis : the study of gratifications to use smart phones by young people and their attitudes toward mobile advertising, by Jingyuan Huang
Instantiates
Publication
Contributor
Thesis advisor
Note
  • "Fall 2010."
  • Professional project report submitted in partial fulfillment of the requirements for the degree of Masters of Arts in Journalism from the School of Journalism, University of Missouri--Columbia
  • Committee chair: Fritz Cropp
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
776230785
Dimensions
28 cm
Extent
109 leaves
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)776230785
Label
Professional project : Bracy Tucker Brown & Valanzano government and public affairs consultants ; Research analysis : the study of gratifications to use smart phones by young people and their attitudes toward mobile advertising, by Jingyuan Huang
Publication
Contributor
Thesis advisor
Note
  • "Fall 2010."
  • Professional project report submitted in partial fulfillment of the requirements for the degree of Masters of Arts in Journalism from the School of Journalism, University of Missouri--Columbia
  • Committee chair: Fritz Cropp
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
776230785
Dimensions
28 cm
Extent
109 leaves
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)776230785

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
    • University of Missouri Libraries DepositoryBorrow it
      2908 Lemone Blvd, Columbia, MO, 65211, US
      38.919360 -92.291620
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