The Resource Professional project, Jonathan N. Fore

Professional project, Jonathan N. Fore

Label
Professional project
Title
Professional project
Statement of responsibility
Jonathan N. Fore
Creator
Subject
Genre
Language
eng
Summary
This journalism master's project includes a professional work component and a research component. The professional work component details the author's experiences working in the new business department of D'Arcy, Masius, Benton & Bowles, Inc., an advertising agency in St. Louis. The author worked as a strategic planner. Includes field notes and examples of work. For the research component the author conducted a mail survey of advertising agencies regarding their new business practices. Then taking the results of the surveys, combined with his experiences of the professional work component, the author created a manual on new business "that portrays new business trends in today's [1997] advertising industry and that offers suggestions on how to better an agency's new business pursuits." (p. 8) Includes a literature review
Cataloging source
MUU
http://library.link/vocab/creatorName
Fore, Jonathan N.
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • bibliography
  • theses
http://library.link/vocab/subjectName
  • Advertising agencies
  • Advertisers
  • Journalism
  • Journalism
Label
Professional project, Jonathan N. Fore
Instantiates
Publication
Contributor
Thesis advisor
Note
  • "Winter, 1997."
  • Title from cover
  • Professional project report submitted in partial fulfillment of the requirements for the degree of Masters of Arts in Journalism from the School of Journalism, University of Missouri--Columbia
  • Committee chair: Dwight Williams
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
761702408
Dimensions
28 cm
Extent
1 volume (various pagings)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)761702408
Label
Professional project, Jonathan N. Fore
Publication
Contributor
Thesis advisor
Note
  • "Winter, 1997."
  • Title from cover
  • Professional project report submitted in partial fulfillment of the requirements for the degree of Masters of Arts in Journalism from the School of Journalism, University of Missouri--Columbia
  • Committee chair: Dwight Williams
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
761702408
Dimensions
28 cm
Extent
1 volume (various pagings)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)761702408

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
    • University of Missouri Libraries DepositoryBorrow it
      2908 Lemone Blvd, Columbia, MO, 65211, US
      38.919360 -92.291620
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