Coverart for item
The Resource Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success, Mike Schultz, John E. Doerr

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success, Mike Schultz, John E. Doerr

Label
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Title
Professional services marketing
Title remainder
how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Statement of responsibility
Mike Schultz, John E. Doerr
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1974-
http://library.link/vocab/creatorName
Schultz, Mike
Dewey number
  • 658.8
  • 331
Illustrations
illustrations
Index
index present
LC call number
HD9980.5
LC item number
.S38 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Doerr, John E
http://library.link/vocab/subjectName
  • Service industries
  • Branding (Marketing)
  • Marketing
Label
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success, Mike Schultz, John E. Doerr
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What marketing can do for a firm -- Marketing planning -- Keys to building a terrible marketing strategy -- The seven levers of lead generation and marketing planning -- How to think about fees and pricing -- Don't worry about your competition (let them worry about you) -- The "get it done" culture -- Brand : what it is, why bother -- Three elements of well-crafted brand messaging -- Uncovering your key brand attributes -- Your firm, your brand -- RAMP up your brand -- On being unique and other bad marketing advice -- Building brand and marketing messages -- On becoming a thought leader -- Marketing communications and lead generation tactics -- Introduction to lead generation -- Value and offers in lead generation -- The case for sustained lead generation and relationship nurturing -- Targeting -- RAIN selling -- Networking, relationships, trust, and value -- Selling with hustle, passion, and intensity
Control code
298775914
Dimensions
24 cm
Extent
xx, 332 pages
Isbn
9780470438992
Isbn Type
(cloth : acid-free paper)
Lccn
2009007398
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)298775914
Label
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success, Mike Schultz, John E. Doerr
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What marketing can do for a firm -- Marketing planning -- Keys to building a terrible marketing strategy -- The seven levers of lead generation and marketing planning -- How to think about fees and pricing -- Don't worry about your competition (let them worry about you) -- The "get it done" culture -- Brand : what it is, why bother -- Three elements of well-crafted brand messaging -- Uncovering your key brand attributes -- Your firm, your brand -- RAMP up your brand -- On being unique and other bad marketing advice -- Building brand and marketing messages -- On becoming a thought leader -- Marketing communications and lead generation tactics -- Introduction to lead generation -- Value and offers in lead generation -- The case for sustained lead generation and relationship nurturing -- Targeting -- RAIN selling -- Networking, relationships, trust, and value -- Selling with hustle, passion, and intensity
Control code
298775914
Dimensions
24 cm
Extent
xx, 332 pages
Isbn
9780470438992
Isbn Type
(cloth : acid-free paper)
Lccn
2009007398
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)298775914

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      38.944491 -92.326012
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