Coverart for item
The Resource Promotion : persuasive communication in marketing, [by] Rollie Tillman and C. A. Kirkpatrick

Promotion : persuasive communication in marketing, [by] Rollie Tillman and C. A. Kirkpatrick

Label
Promotion : persuasive communication in marketing
Title
Promotion
Title remainder
persuasive communication in marketing
Statement of responsibility
[by] Rollie Tillman and C. A. Kirkpatrick
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Tillman, Rollie
Dewey number
658.8/2
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.T56 1972
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Kirkpatrick, Charles Atkinson
http://library.link/vocab/subjectName
  • Sales promotion
  • Persuasion (Rhetoric)
  • Ventes
  • Communication persuasive
Label
Promotion : persuasive communication in marketing, [by] Rollie Tillman and C. A. Kirkpatrick
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I - Introduction to Promotion -- The role of promotion in marketing -- Part II - Behavior and communication -- Individual behavior -- Buyer behavior -- Communication -- Part III - Elements of persuasion: Personal selling -- Personal selling as persuasive communication -- Sales management -- Part IV - Elements of persuasion: Advertising -- Advertising as persuasive communication -- Advertising media -- Advertising management -- Part V - Elements of Persuasion: Sales Promotion -- Stimulating manufacturers' salesmen and retailers -- Stimulating ultimate consumers -- Part VI - Elements of persuasion: Indirect promotion -- Public relations -- Publicity and institutional advertising -- Part VII - Management of the promotion program -- Promotion goals and strategies -- Planning promotional programs -- Budgeting and scheduling promotion programs -- Evaluation and control of promotion
Control code
281879
Dimensions
24 cm
Edition
Rev. ed.
Extent
xi, 536 pages
Lccn
75176052
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)454432
Label
Promotion : persuasive communication in marketing, [by] Rollie Tillman and C. A. Kirkpatrick
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I - Introduction to Promotion -- The role of promotion in marketing -- Part II - Behavior and communication -- Individual behavior -- Buyer behavior -- Communication -- Part III - Elements of persuasion: Personal selling -- Personal selling as persuasive communication -- Sales management -- Part IV - Elements of persuasion: Advertising -- Advertising as persuasive communication -- Advertising media -- Advertising management -- Part V - Elements of Persuasion: Sales Promotion -- Stimulating manufacturers' salesmen and retailers -- Stimulating ultimate consumers -- Part VI - Elements of persuasion: Indirect promotion -- Public relations -- Publicity and institutional advertising -- Part VII - Management of the promotion program -- Promotion goals and strategies -- Planning promotional programs -- Budgeting and scheduling promotion programs -- Evaluation and control of promotion
Control code
281879
Dimensions
24 cm
Edition
Rev. ed.
Extent
xi, 536 pages
Lccn
75176052
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)454432

Library Locations

    • Journalism LibraryBorrow it
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      38.947290 -92.328025
    • University of Missouri Libraries DepositoryBorrow it
      2908 Lemone Blvd, Columbia, MO, 65211, US
      38.919360 -92.291620
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