Coverart for item
The Resource Public relations in Asia Pacific : communicating effectively across cultures, Mary M. Devereux, Anne Peirson-Smith

Public relations in Asia Pacific : communicating effectively across cultures, Mary M. Devereux, Anne Peirson-Smith

Label
Public relations in Asia Pacific : communicating effectively across cultures
Title
Public relations in Asia Pacific
Title remainder
communicating effectively across cultures
Statement of responsibility
Mary M. Devereux, Anne Peirson-Smith
Creator
Contributor
Subject
Language
eng
Cataloging source
SISPL
http://library.link/vocab/creatorName
Devereux, Mary M
Dewey number
338
Illustrations
illustrations
Index
index present
LC call number
HD59.6.P16
LC item number
D484 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Peirson-Smith, Anne
http://library.link/vocab/subjectName
  • Public relations
  • Public relations
  • Public relations
  • Interculturele vergelijking
  • Azië
Label
Public relations in Asia Pacific : communicating effectively across cultures, Mary M. Devereux, Anne Peirson-Smith
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preface -- 1. Public Relations in Asia Pacific -- 2. Public Relations Strategy -- 3. Connecting with the Media -- 4. Public Relations and Branding PR as a Complete Brand-Building Toolbox -- 5. Building and Defending Corporate Reputation -- 6. Marketing to Asia Pacific Consumers and Businesses -- 7. The Role of Public Affairs in Asia Pacific -- 8. Managing Issues and Communication in a Crisis -- 9. Talking to Ourselves -- 10. Corporations Taking Responsibility -- 11. The Big Three - Investors, Healthcare Communications, and Technology Communications -- 12. The Digital Generation -- 13. You'll Never Walk Alone 14. Measuring Achievement -- 15. Future Trends for Public Relations in Asia Pacific -- Subject Index -- Organization Index
Control code
367578370
Dimensions
24 cm
Extent
x, 230 pages
Isbn
9780470824306
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)367578370
Label
Public relations in Asia Pacific : communicating effectively across cultures, Mary M. Devereux, Anne Peirson-Smith
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preface -- 1. Public Relations in Asia Pacific -- 2. Public Relations Strategy -- 3. Connecting with the Media -- 4. Public Relations and Branding PR as a Complete Brand-Building Toolbox -- 5. Building and Defending Corporate Reputation -- 6. Marketing to Asia Pacific Consumers and Businesses -- 7. The Role of Public Affairs in Asia Pacific -- 8. Managing Issues and Communication in a Crisis -- 9. Talking to Ourselves -- 10. Corporations Taking Responsibility -- 11. The Big Three - Investors, Healthcare Communications, and Technology Communications -- 12. The Digital Generation -- 13. You'll Never Walk Alone 14. Measuring Achievement -- 15. Future Trends for Public Relations in Asia Pacific -- Subject Index -- Organization Index
Control code
367578370
Dimensions
24 cm
Extent
x, 230 pages
Isbn
9780470824306
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)367578370

Library Locations

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      38.947290 -92.328025
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