Coverart for item
The Resource Public relations in educational organizations : practice in an age of information and reform, Theodore J. Kowalski

Public relations in educational organizations : practice in an age of information and reform, Theodore J. Kowalski

Label
Public relations in educational organizations : practice in an age of information and reform
Title
Public relations in educational organizations
Title remainder
practice in an age of information and reform
Statement of responsibility
Theodore J. Kowalski
Creator
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Kowalski, Theodore J
Dewey number
659.2/9371
Illustrations
illustrations
Index
index present
LC call number
LB2847
LC item number
.K69 1996
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Schools
  • Schools
  • School management and organization
  • School management and organization
  • Community and school
  • Community and school
  • Écoles
  • Écoles
  • Administration scolaire
  • Administration scolaire
  • Relations école-collectivité
  • Relations école-collectivité
  • Bildungswesen
  • Organisation
  • Öffentlichkeitsarbeit
  • Schools
  • School management and organization
  • Community and school
Label
Public relations in educational organizations : practice in an age of information and reform, Theodore J. Kowalski
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Pt. 1. Contemporary conditions : -- Public relations in an age of information / Theodore J. Kowalski -- Changing social and institutional conditions / Ulrich C. Reitzug -- Public relations theory and practice / E. William Brody -- What school administrators need to understand / Melvin Sharpe -- Public relations and technology / Robert H. Woodroof -- Legal and ethical aspects of public relations / Joseph R. McKinney -- pt. 2. Organizational dimensions : -- Effective programming at the institutional level / Arthur Steller -- Effective programming at the unit level / Philip T. West -- Institutionalizing public relations through interpersonal communication : listening, nonverbal, and conflict- resolution skills / Mary John O'hair and Angela McNabb Spaulding
  • Pt. 3. Critical tasks : -- Setting goals and developing strategies / James D. Ricks and James S. Trent -- Working with the media / Ann Hennessey and Theodore J. Kowalski -- Responding to crisis / Edward H. Seifert -- Collecting and analyzing decision-oriented data / James McNamara and Maryanne McNamara -- Public relations in a funding campaign / Glenn Graham and Gordon Wise -- Evaluating public relations programs / Doug Newsom -- pt. 4. Context for practice : -- Practice in public elementary and secondary schools / Terry Wiedmer -- Practice in private elementary and secondary schools / Jerry A. Jarc and Theodore J. Kowalski
Control code
32853562
Dimensions
25 cm
Extent
xxii, 374 pages
Isbn
9780023662355
Lccn
95034830
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)32853562
Label
Public relations in educational organizations : practice in an age of information and reform, Theodore J. Kowalski
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Pt. 1. Contemporary conditions : -- Public relations in an age of information / Theodore J. Kowalski -- Changing social and institutional conditions / Ulrich C. Reitzug -- Public relations theory and practice / E. William Brody -- What school administrators need to understand / Melvin Sharpe -- Public relations and technology / Robert H. Woodroof -- Legal and ethical aspects of public relations / Joseph R. McKinney -- pt. 2. Organizational dimensions : -- Effective programming at the institutional level / Arthur Steller -- Effective programming at the unit level / Philip T. West -- Institutionalizing public relations through interpersonal communication : listening, nonverbal, and conflict- resolution skills / Mary John O'hair and Angela McNabb Spaulding
  • Pt. 3. Critical tasks : -- Setting goals and developing strategies / James D. Ricks and James S. Trent -- Working with the media / Ann Hennessey and Theodore J. Kowalski -- Responding to crisis / Edward H. Seifert -- Collecting and analyzing decision-oriented data / James McNamara and Maryanne McNamara -- Public relations in a funding campaign / Glenn Graham and Gordon Wise -- Evaluating public relations programs / Doug Newsom -- pt. 4. Context for practice : -- Practice in public elementary and secondary schools / Terry Wiedmer -- Practice in private elementary and secondary schools / Jerry A. Jarc and Theodore J. Kowalski
Control code
32853562
Dimensions
25 cm
Extent
xxii, 374 pages
Isbn
9780023662355
Lccn
95034830
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)32853562

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