The Resource Public relations theory, edited by Carl H. Botan, Vincent Hazleton, Jr
Public relations theory, edited by Carl H. Botan, Vincent Hazleton, Jr
Resource Information
The item Public relations theory, edited by Carl H. Botan, Vincent Hazleton, Jr represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Public relations theory, edited by Carl H. Botan, Vincent Hazleton, Jr represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- xiii, 353 pages
- Contents
-
- The role of theory in public relations / Vincent Hazleton, Jr. and Carl H. Botan -- Symmetrical presuppositions as a framework for public relations theory / James E. Grunig -- Persuasion and public relations : two "Ps" in a pod / Gerald R. Miller -- Four major social scientific theories and their value to the public relations researcher / Marcia Prior-Miller -- Traditional, enlightened, and interpretive perspectives on corporate annual reporting / Michael Smilowitz and Ron Pearson -- Theory development in public relations / Carl H. Botan -- Business ethics as communication ethics : public relations practice and the idea of dialogue / Ron Pearson -- Public relations? No, relations with publics : a rhetorical-organizational approach to contemporary corporate communications / George Cheney and George N. Dionisopoulos
- The emerging theoretical perspective in PR : an opportunity for communication departments / Bonita Dostal Neff -- Game theory as a paradigm for the public relations process / Priscilla Murphy -- Theoretical models for public relations campaigns / James K. VanLeuven -- Expanding psychographic concepts in public relations : the composite audience profile / Joseph C. Scott, III and Dan O'Hair -- The theory of psychological type congruence in public relations and persuasion / Carolyn Garrett Cline, Michael H. McBride and Randy E. Miller -- The coorientation model and consultant roles / Donald J. Johnson -- Reflexivity and internal public relations : the role of information in directing organizational development / Gary L. Kreps
- Educator and practitioner differences on the role of theory in public relations / Keith E. Terry -- "If you knew what I knew, you'd make the same decision" : a common misperception underlying public relations campaigns? / James L. Guadino, Joe Fritch and Bruce Haynes -- Reassessing the odds against finding meaningful behavioral change in mass media health promotion campaigns / Ronald B. Anderson -- Application of a generalized persuasion model to public relations research / Peter K. Hamilton
- Isbn
- 9780805803822
- Label
- Public relations theory
- Title
- Public relations theory
- Statement of responsibility
- edited by Carl H. Botan, Vincent Hazleton, Jr
- Language
- eng
- Cataloging source
- DLC
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Botan, Carl H
- Hazleton, Vincent
- Series statement
- Communication
- http://library.link/vocab/subjectName
-
- Public relations
- Public relations
- Relations publiques
- Label
- Public relations theory, edited by Carl H. Botan, Vincent Hazleton, Jr
- Bibliography note
- Includes bibliographical references and indexes
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
-
- The role of theory in public relations / Vincent Hazleton, Jr. and Carl H. Botan -- Symmetrical presuppositions as a framework for public relations theory / James E. Grunig -- Persuasion and public relations : two "Ps" in a pod / Gerald R. Miller -- Four major social scientific theories and their value to the public relations researcher / Marcia Prior-Miller -- Traditional, enlightened, and interpretive perspectives on corporate annual reporting / Michael Smilowitz and Ron Pearson -- Theory development in public relations / Carl H. Botan -- Business ethics as communication ethics : public relations practice and the idea of dialogue / Ron Pearson -- Public relations? No, relations with publics : a rhetorical-organizational approach to contemporary corporate communications / George Cheney and George N. Dionisopoulos
- The emerging theoretical perspective in PR : an opportunity for communication departments / Bonita Dostal Neff -- Game theory as a paradigm for the public relations process / Priscilla Murphy -- Theoretical models for public relations campaigns / James K. VanLeuven -- Expanding psychographic concepts in public relations : the composite audience profile / Joseph C. Scott, III and Dan O'Hair -- The theory of psychological type congruence in public relations and persuasion / Carolyn Garrett Cline, Michael H. McBride and Randy E. Miller -- The coorientation model and consultant roles / Donald J. Johnson -- Reflexivity and internal public relations : the role of information in directing organizational development / Gary L. Kreps
- Educator and practitioner differences on the role of theory in public relations / Keith E. Terry -- "If you knew what I knew, you'd make the same decision" : a common misperception underlying public relations campaigns? / James L. Guadino, Joe Fritch and Bruce Haynes -- Reassessing the odds against finding meaningful behavioral change in mass media health promotion campaigns / Ronald B. Anderson -- Application of a generalized persuasion model to public relations research / Peter K. Hamilton
- Control code
- 18781633
- Dimensions
- 23 cm
- Extent
- xiii, 353 pages
- Isbn
- 9780805803822
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations
- System control number
- (WaOLN)1604479
- Label
- Public relations theory, edited by Carl H. Botan, Vincent Hazleton, Jr
- Bibliography note
- Includes bibliographical references and indexes
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
-
- The role of theory in public relations / Vincent Hazleton, Jr. and Carl H. Botan -- Symmetrical presuppositions as a framework for public relations theory / James E. Grunig -- Persuasion and public relations : two "Ps" in a pod / Gerald R. Miller -- Four major social scientific theories and their value to the public relations researcher / Marcia Prior-Miller -- Traditional, enlightened, and interpretive perspectives on corporate annual reporting / Michael Smilowitz and Ron Pearson -- Theory development in public relations / Carl H. Botan -- Business ethics as communication ethics : public relations practice and the idea of dialogue / Ron Pearson -- Public relations? No, relations with publics : a rhetorical-organizational approach to contemporary corporate communications / George Cheney and George N. Dionisopoulos
- The emerging theoretical perspective in PR : an opportunity for communication departments / Bonita Dostal Neff -- Game theory as a paradigm for the public relations process / Priscilla Murphy -- Theoretical models for public relations campaigns / James K. VanLeuven -- Expanding psychographic concepts in public relations : the composite audience profile / Joseph C. Scott, III and Dan O'Hair -- The theory of psychological type congruence in public relations and persuasion / Carolyn Garrett Cline, Michael H. McBride and Randy E. Miller -- The coorientation model and consultant roles / Donald J. Johnson -- Reflexivity and internal public relations : the role of information in directing organizational development / Gary L. Kreps
- Educator and practitioner differences on the role of theory in public relations / Keith E. Terry -- "If you knew what I knew, you'd make the same decision" : a common misperception underlying public relations campaigns? / James L. Guadino, Joe Fritch and Bruce Haynes -- Reassessing the odds against finding meaningful behavioral change in mass media health promotion campaigns / Ronald B. Anderson -- Application of a generalized persuasion model to public relations research / Peter K. Hamilton
- Control code
- 18781633
- Dimensions
- 23 cm
- Extent
- xiii, 353 pages
- Isbn
- 9780805803822
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations
- System control number
- (WaOLN)1604479
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Public-relations-theory-edited-by-Carl-H.-Botan/x3nanf--XEY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Public-relations-theory-edited-by-Carl-H.-Botan/x3nanf--XEY/">Public relations theory, edited by Carl H. Botan, Vincent Hazleton, Jr</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
