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The Resource Public relations theory, edited by Carl H. Botan, Vincent Hazleton, Jr

Public relations theory, edited by Carl H. Botan, Vincent Hazleton, Jr

Label
Public relations theory
Title
Public relations theory
Statement of responsibility
edited by Carl H. Botan, Vincent Hazleton, Jr
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Botan, Carl H
  • Hazleton, Vincent
Series statement
Communication
http://library.link/vocab/subjectName
  • Public relations
  • Public relations
  • Relations publiques
Label
Public relations theory, edited by Carl H. Botan, Vincent Hazleton, Jr
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • The role of theory in public relations / Vincent Hazleton, Jr. and Carl H. Botan -- Symmetrical presuppositions as a framework for public relations theory / James E. Grunig -- Persuasion and public relations : two "Ps" in a pod / Gerald R. Miller -- Four major social scientific theories and their value to the public relations researcher / Marcia Prior-Miller -- Traditional, enlightened, and interpretive perspectives on corporate annual reporting / Michael Smilowitz and Ron Pearson -- Theory development in public relations / Carl H. Botan -- Business ethics as communication ethics : public relations practice and the idea of dialogue / Ron Pearson -- Public relations? No, relations with publics : a rhetorical-organizational approach to contemporary corporate communications / George Cheney and George N. Dionisopoulos
  • The emerging theoretical perspective in PR : an opportunity for communication departments / Bonita Dostal Neff -- Game theory as a paradigm for the public relations process / Priscilla Murphy -- Theoretical models for public relations campaigns / James K. VanLeuven -- Expanding psychographic concepts in public relations : the composite audience profile / Joseph C. Scott, III and Dan O'Hair -- The theory of psychological type congruence in public relations and persuasion / Carolyn Garrett Cline, Michael H. McBride and Randy E. Miller -- The coorientation model and consultant roles / Donald J. Johnson -- Reflexivity and internal public relations : the role of information in directing organizational development / Gary L. Kreps
  • Educator and practitioner differences on the role of theory in public relations / Keith E. Terry -- "If you knew what I knew, you'd make the same decision" : a common misperception underlying public relations campaigns? / James L. Guadino, Joe Fritch and Bruce Haynes -- Reassessing the odds against finding meaningful behavioral change in mass media health promotion campaigns / Ronald B. Anderson -- Application of a generalized persuasion model to public relations research / Peter K. Hamilton
Control code
18781633
Dimensions
23 cm
Extent
xiii, 353 pages
Isbn
9780805803822
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(WaOLN)1604479
Label
Public relations theory, edited by Carl H. Botan, Vincent Hazleton, Jr
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • The role of theory in public relations / Vincent Hazleton, Jr. and Carl H. Botan -- Symmetrical presuppositions as a framework for public relations theory / James E. Grunig -- Persuasion and public relations : two "Ps" in a pod / Gerald R. Miller -- Four major social scientific theories and their value to the public relations researcher / Marcia Prior-Miller -- Traditional, enlightened, and interpretive perspectives on corporate annual reporting / Michael Smilowitz and Ron Pearson -- Theory development in public relations / Carl H. Botan -- Business ethics as communication ethics : public relations practice and the idea of dialogue / Ron Pearson -- Public relations? No, relations with publics : a rhetorical-organizational approach to contemporary corporate communications / George Cheney and George N. Dionisopoulos
  • The emerging theoretical perspective in PR : an opportunity for communication departments / Bonita Dostal Neff -- Game theory as a paradigm for the public relations process / Priscilla Murphy -- Theoretical models for public relations campaigns / James K. VanLeuven -- Expanding psychographic concepts in public relations : the composite audience profile / Joseph C. Scott, III and Dan O'Hair -- The theory of psychological type congruence in public relations and persuasion / Carolyn Garrett Cline, Michael H. McBride and Randy E. Miller -- The coorientation model and consultant roles / Donald J. Johnson -- Reflexivity and internal public relations : the role of information in directing organizational development / Gary L. Kreps
  • Educator and practitioner differences on the role of theory in public relations / Keith E. Terry -- "If you knew what I knew, you'd make the same decision" : a common misperception underlying public relations campaigns? / James L. Guadino, Joe Fritch and Bruce Haynes -- Reassessing the odds against finding meaningful behavioral change in mass media health promotion campaigns / Ronald B. Anderson -- Application of a generalized persuasion model to public relations research / Peter K. Hamilton
Control code
18781633
Dimensions
23 cm
Extent
xiii, 353 pages
Isbn
9780805803822
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(WaOLN)1604479

Library Locations

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      38.947290 -92.328025
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