Coverart for item
The Resource ROI of $ocial media : how to improve the return on your social marketing investment, Guy Powell, Steven Groves, Jerry Dimos

ROI of $ocial media : how to improve the return on your social marketing investment, Guy Powell, Steven Groves, Jerry Dimos

Label
ROI of $ocial media : how to improve the return on your social marketing investment
Title
ROI of $ocial media
Title remainder
how to improve the return on your social marketing investment
Statement of responsibility
Guy Powell, Steven Groves, Jerry Dimos
Title variation
  • ROI of social media
  • Return of investment of social media
Creator
Contributor
Subject
Genre
Language
eng
Summary
How to improve the return on your social marketing investment? This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ""ROI of Social Media" is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study". (Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick). "We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, "ROI of Social Media" is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience". (Jeremiah Owyang, Partner, Altimeter Group). ""The ROI of Social Media" is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both "dollars" and "sense" for social marketers to live by. Fundamentals, strategies and tactics; this book has it all. "The ROI of Social Media" will be the dog-eared book that sits on the corner of your desk used to prove many a point". (John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified)
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Powell, Guy R
Dewey number
658.802
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.P69 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Groves, Steven
  • Dimos, Jerry
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Social media
  • Online social networks
  • Social marketing
  • BUSINESS & ECONOMICS
  • Internet marketing
  • Social marketing
  • Social media
Label
ROI of $ocial media : how to improve the return on your social marketing investment, Guy Powell, Steven Groves, Jerry Dimos
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (page 279) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?
Control code
747426559
Dimensions
unknown
Extent
1 online resource (xviii, 289 pages)
File format
unknown
Form of item
online
Isbn
9781119199403
Lccn
2011414226
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
  • ebc661670
  • 9780470827413
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000120
  • f4f8e733-bbca-4640-883e-fd7bce7f8a42
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)747426559
Label
ROI of $ocial media : how to improve the return on your social marketing investment, Guy Powell, Steven Groves, Jerry Dimos
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (page 279) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?
Control code
747426559
Dimensions
unknown
Extent
1 online resource (xviii, 289 pages)
File format
unknown
Form of item
online
Isbn
9781119199403
Lccn
2011414226
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
  • ebc661670
  • 9780470827413
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000120
  • f4f8e733-bbca-4640-883e-fd7bce7f8a42
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)747426559

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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