Coverart for item
The Resource Ratings analysis : audience measurement and analytics, James G. Webster, Patricia F. Phalen and Lawrence W. Lichty

Ratings analysis : audience measurement and analytics, James G. Webster, Patricia F. Phalen and Lawrence W. Lichty

Label
Ratings analysis : audience measurement and analytics
Title
Ratings analysis
Title remainder
audience measurement and analytics
Statement of responsibility
James G. Webster, Patricia F. Phalen and Lawrence W. Lichty
Creator
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Webster, James G
Dewey number
384.54/4
Illustrations
illustrations
Index
index present
LC call number
HE8700.65
LC item number
.W42 2014eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Phalen, Patricia F
  • Lichty, Lawrence Wilson
http://library.link/vocab/subjectName
  • Television programs
  • Television viewers
  • Radio programs
  • Radio audiences
  • BUSINESS & ECONOMICS
  • TECHNOLOGY & ENGINEERING
  • Radio audiences
  • Radio programs
  • Television programs
  • Television viewers
  • Media Studies
Label
Ratings analysis : audience measurement and analytics, James G. Webster, Patricia F. Phalen and Lawrence W. Lichty
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I. Audience measurement -- part II. Audience analytics -- part III. Applications
Control code
862746433
Dimensions
unknown
Edition
Fourth edition.
Extent
1 online resource (xvi, 328 pages)
File format
unknown
Form of item
online
Isbn
9781136282133
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
8769889
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)862746433
Label
Ratings analysis : audience measurement and analytics, James G. Webster, Patricia F. Phalen and Lawrence W. Lichty
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I. Audience measurement -- part II. Audience analytics -- part III. Applications
Control code
862746433
Dimensions
unknown
Edition
Fourth edition.
Extent
1 online resource (xvi, 328 pages)
File format
unknown
Form of item
online
Isbn
9781136282133
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
8769889
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)862746433

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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