Coverart for item
The Resource Ratings analysis : audience measurement and analytics, by James Webster, Patricia F. Phalen, Lawrence W Lichty

Ratings analysis : audience measurement and analytics, by James Webster, Patricia F. Phalen, Lawrence W Lichty

Label
Ratings analysis : audience measurement and analytics
Title
Ratings analysis
Title remainder
audience measurement and analytics
Statement of responsibility
by James Webster, Patricia F. Phalen, Lawrence W Lichty
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Webster, James G
Dewey number
384.54/4
Illustrations
illustrations
Index
index present
LC call number
HE8700.65
LC item number
.W42 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Phalen, Patricia F
  • Lichty, Lawrence Wilson
http://library.link/vocab/subjectName
  • Television programs
  • Television viewers
  • Radio programs
  • Radio audiences
  • Radio audiences
  • Radio programs
  • Television programs
  • Television viewers
Label
Ratings analysis : audience measurement and analytics, by James Webster, Patricia F. Phalen, Lawrence W Lichty
Instantiates
Publication
Bibliography note
Includes bibliographic references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
An introduction to audience research -- Audience measurement. The audience measurement business -- Audience measurement methods -- Audience analytics. Understanding audience behavior -- Analysis of gross measures -- Analysis of cumulative measures -- Applications. Audience research in advertising -- Audience research in programming -- Audience research in financial analysis -- Audience research in social policy
Control code
774497982
Dimensions
23 cm
Edition
4th edition.
Extent
xvi, 328 pages
Isbn
9780415526524
Isbn Type
(pbk.)
Lccn
2013006689
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrated
Label
Ratings analysis : audience measurement and analytics, by James Webster, Patricia F. Phalen, Lawrence W Lichty
Publication
Bibliography note
Includes bibliographic references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
An introduction to audience research -- Audience measurement. The audience measurement business -- Audience measurement methods -- Audience analytics. Understanding audience behavior -- Analysis of gross measures -- Analysis of cumulative measures -- Applications. Audience research in advertising -- Audience research in programming -- Audience research in financial analysis -- Audience research in social policy
Control code
774497982
Dimensions
23 cm
Edition
4th edition.
Extent
xvi, 328 pages
Isbn
9780415526524
Isbn Type
(pbk.)
Lccn
2013006689
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrated

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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