Coverart for item
The Resource Ratings analysis : the theory and practice of audience research, James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

Ratings analysis : the theory and practice of audience research, James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

Label
Ratings analysis : the theory and practice of audience research
Title
Ratings analysis
Title remainder
the theory and practice of audience research
Statement of responsibility
James G. Webster, Patricia F. Phalen, Lawrence W. Lichty
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Webster, James G
Dewey number
384.54/3
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
HE8700.65
LC item number
.W42 2000
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Phalen, Patricia F
  • Lichty, Lawrence Wilson
Series statement
LEA's communication series
http://library.link/vocab/subjectName
  • Television programs
  • Television viewers
  • Radio programs
  • Radio audiences
Label
Ratings analysis : the theory and practice of audience research, James G. Webster, Patricia F. Phalen, Lawrence W. Lichty
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 253-263) and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
42021433
Dimensions
24 cm
Edition
2nd ed.
Extent
x, 282 pages
Isbn
9780805830989
Isbn Type
(cloth)
Lccn
99041179
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations, map
Label
Ratings analysis : the theory and practice of audience research, James G. Webster, Patricia F. Phalen, Lawrence W. Lichty
Publication
Bibliography note
Includes bibliographical references (pages 253-263) and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
42021433
Dimensions
24 cm
Edition
2nd ed.
Extent
x, 282 pages
Isbn
9780805830989
Isbn Type
(cloth)
Lccn
99041179
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations, map

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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