Coverart for item
The Resource Record label marketing, Thomas W. Hutchison, Amy Macy, Paul Allen

Record label marketing, Thomas W. Hutchison, Amy Macy, Paul Allen

Label
Record label marketing
Title
Record label marketing
Statement of responsibility
Thomas W. Hutchison, Amy Macy, Paul Allen
Creator
Contributor
Subject
Language
eng
Cataloging source
N$T
http://library.link/vocab/creatorName
Hutchison, Thomas W.
Dewey number
780.68/8
Illustrations
  • illustrations
  • maps
  • facsimiles
Index
index present
LC call number
ML3790
LC item number
.H985 2006eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1946-
http://library.link/vocab/relatedWorkOrContributorName
  • Macy, Amy
  • Allen, Paul
http://library.link/vocab/subjectName
  • Music trade
  • Sound recordings
  • Sound recording industry
  • MUSIC
  • Music trade
  • Sound recording industry
  • Sound recordings
Label
Record label marketing, Thomas W. Hutchison, Amy Macy, Paul Allen
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over
Control code
191686154
Dimensions
unknown
Extent
1 online resource (xvi, 410 pages)
File format
unknown
Form of item
online
Isbn
9780080468495
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations (some color), maps, facsimiles
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000280
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)191686154
Label
Record label marketing, Thomas W. Hutchison, Amy Macy, Paul Allen
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over
Control code
191686154
Dimensions
unknown
Extent
1 online resource (xvi, 410 pages)
File format
unknown
Form of item
online
Isbn
9780080468495
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations (some color), maps, facsimiles
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000280
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)191686154

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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