Coverart for item
The Resource Reputation management : the key to successful public relations and corporate communication, John Doorley, Helio Fred Garcia

Reputation management : the key to successful public relations and corporate communication, John Doorley, Helio Fred Garcia

Label
Reputation management : the key to successful public relations and corporate communication
Title
Reputation management
Title remainder
the key to successful public relations and corporate communication
Statement of responsibility
John Doorley, Helio Fred Garcia
Creator
Contributor
Subject
Language
eng
Summary
  • "Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaded memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"--
  • "Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Doorley, John
Dewey number
659.2
Illustrations
illustrations
Index
index present
LC call number
HD59
LC item number
.D66 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Garcia, Helio Fred
http://library.link/vocab/subjectName
  • Public relations
  • Communication in organizations
  • LANGUAGE ARTS & DISCIPLINES / Communication Studies
  • BUSINESS & ECONOMICS / Industries / Media & Communications Industries
  • SOCIAL SCIENCE / Media Studies
  • Communication in organizations
  • Public relations
Label
Reputation management : the key to successful public relations and corporate communication, John Doorley, Helio Fred Garcia
Instantiates
Publication
Bibliography note
Includes bibliographic references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Control code
884882454
Edition
Third edition.
Extent
408 pages
Isbn
9780415716277
Lccn
2014029488
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations; cm
System control number
(OCoLC)884882454
Label
Reputation management : the key to successful public relations and corporate communication, John Doorley, Helio Fred Garcia
Publication
Bibliography note
Includes bibliographic references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Control code
884882454
Edition
Third edition.
Extent
408 pages
Isbn
9780415716277
Lccn
2014029488
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations; cm
System control number
(OCoLC)884882454

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
Processing Feedback ...