The Resource Searching for satisfaction : how 20something women use media to get news and advertising information, by Jane E. Sutter Brandt, (electronic resource)

Searching for satisfaction : how 20something women use media to get news and advertising information, by Jane E. Sutter Brandt, (electronic resource)

Label
Searching for satisfaction : how 20something women use media to get news and advertising information
Title
Searching for satisfaction
Title remainder
how 20something women use media to get news and advertising information
Statement of responsibility
by Jane E. Sutter Brandt
Title variation
Searching for satisfaction : how twenty something women use media to get news and advertising information
Creator
Contributor
Thesis advisor
Subject
Genre
Language
eng
Summary
As traditional media companies struggle to maintain their current audience and attract young adults, it's imperative that providers understand how young women use media devices to get news and advertising information. This research addressed the issue through in-depth one-on-one interviews conducted with eight subjects in the Rochester, N.Y., area. Subjects kept media diaries for one week prior to the interviews. Subjects overwhelmingly preferred to get news through the Internet, choosing web sites that are updated frequently, offering a variety of information on many topics, along with blogs and video. In terms of gratifications and preferences for getting advertising information, subjects mostly ignored and avoided advertising on web sites as much as possible. Flyover and pre-roll video ads were the least objectionable, according to subjects. Advertisers should look for more opportunities for video ads on web sites, along with providing useful directories. Subjects also were asked to comment on two local print products and one web site produced by the Democrat and Chronicle, along with a national web site, ivillage.com. Subjects reacted more favorably to the products with local information, rather than the national web site
Cataloging source
MUU
http://library.link/vocab/creatorName
Brandt, Jane E. Sutter
Degree
M.A.
Dissertation year
2009.
Granting institution
University of Missouri--Columbia
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorDate
1941-
http://library.link/vocab/relatedWorkOrContributorName
Kennedy, George
http://library.link/vocab/subjectName
  • Young women
  • Advertising, Newspaper
  • Internet advertising
Target audience
specialized
Label
Searching for satisfaction : how 20something women use media to get news and advertising information, by Jane E. Sutter Brandt, (electronic resource)
Instantiates
Publication
Note
  • The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file
  • Title from PDF of title page (University of Missouri--Columbia, viewed on October 20, 2009)
  • Thesis advisor: Professor Emeritus George Kennedy
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
457279668
Extent
1 online resource (v, 80 pages)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)457279668
Label
Searching for satisfaction : how 20something women use media to get news and advertising information, by Jane E. Sutter Brandt, (electronic resource)
Publication
Note
  • The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file
  • Title from PDF of title page (University of Missouri--Columbia, viewed on October 20, 2009)
  • Thesis advisor: Professor Emeritus George Kennedy
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
457279668
Extent
1 online resource (v, 80 pages)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)457279668

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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