The Resource Searching for satisfaction : how 20something women use media to get news and advertising information, by Jane E. Sutter Brandt, (electronic resource)
Searching for satisfaction : how 20something women use media to get news and advertising information, by Jane E. Sutter Brandt, (electronic resource)
Resource Information
The item Searching for satisfaction : how 20something women use media to get news and advertising information, by Jane E. Sutter Brandt, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 2 library branches.
Resource Information
The item Searching for satisfaction : how 20something women use media to get news and advertising information, by Jane E. Sutter Brandt, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 2 library branches.
- Summary
- As traditional media companies struggle to maintain their current audience and attract young adults, it's imperative that providers understand how young women use media devices to get news and advertising information. This research addressed the issue through in-depth one-on-one interviews conducted with eight subjects in the Rochester, N.Y., area. Subjects kept media diaries for one week prior to the interviews. Subjects overwhelmingly preferred to get news through the Internet, choosing web sites that are updated frequently, offering a variety of information on many topics, along with blogs and video. In terms of gratifications and preferences for getting advertising information, subjects mostly ignored and avoided advertising on web sites as much as possible. Flyover and pre-roll video ads were the least objectionable, according to subjects. Advertisers should look for more opportunities for video ads on web sites, along with providing useful directories. Subjects also were asked to comment on two local print products and one web site produced by the Democrat and Chronicle, along with a national web site, ivillage.com. Subjects reacted more favorably to the products with local information, rather than the national web site
- Language
- eng
- Extent
- 1 online resource (v, 80 pages)
- Note
-
- The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file
- Title from PDF of title page (University of Missouri--Columbia, viewed on October 20, 2009)
- Thesis advisor: Professor Emeritus George Kennedy
- Label
- Searching for satisfaction : how 20something women use media to get news and advertising information
- Title
- Searching for satisfaction
- Title remainder
- how 20something women use media to get news and advertising information
- Statement of responsibility
- by Jane E. Sutter Brandt
- Title variation
- Searching for satisfaction : how twenty something women use media to get news and advertising information
- Language
- eng
- Summary
- As traditional media companies struggle to maintain their current audience and attract young adults, it's imperative that providers understand how young women use media devices to get news and advertising information. This research addressed the issue through in-depth one-on-one interviews conducted with eight subjects in the Rochester, N.Y., area. Subjects kept media diaries for one week prior to the interviews. Subjects overwhelmingly preferred to get news through the Internet, choosing web sites that are updated frequently, offering a variety of information on many topics, along with blogs and video. In terms of gratifications and preferences for getting advertising information, subjects mostly ignored and avoided advertising on web sites as much as possible. Flyover and pre-roll video ads were the least objectionable, according to subjects. Advertisers should look for more opportunities for video ads on web sites, along with providing useful directories. Subjects also were asked to comment on two local print products and one web site produced by the Democrat and Chronicle, along with a national web site, ivillage.com. Subjects reacted more favorably to the products with local information, rather than the national web site
- Cataloging source
- MUU
- http://library.link/vocab/creatorName
- Brandt, Jane E. Sutter
- Degree
- M.A.
- Dissertation year
- 2009.
- Granting institution
- University of Missouri--Columbia
- Index
- no index present
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- theses
- http://library.link/vocab/relatedWorkOrContributorDate
- 1941-
- http://library.link/vocab/relatedWorkOrContributorName
- Kennedy, George
- http://library.link/vocab/subjectName
-
- Young women
- Advertising, Newspaper
- Internet advertising
- Target audience
- specialized
- Label
- Searching for satisfaction : how 20something women use media to get news and advertising information, by Jane E. Sutter Brandt, (electronic resource)
- Note
-
- The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file
- Title from PDF of title page (University of Missouri--Columbia, viewed on October 20, 2009)
- Thesis advisor: Professor Emeritus George Kennedy
- Bibliography note
- Includes bibliographical references
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 457279668
- Extent
- 1 online resource (v, 80 pages)
- Form of item
- electronic
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
- System control number
- (OCoLC)457279668
- Label
- Searching for satisfaction : how 20something women use media to get news and advertising information, by Jane E. Sutter Brandt, (electronic resource)
- Note
-
- The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file
- Title from PDF of title page (University of Missouri--Columbia, viewed on October 20, 2009)
- Thesis advisor: Professor Emeritus George Kennedy
- Bibliography note
- Includes bibliographical references
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 457279668
- Extent
- 1 online resource (v, 80 pages)
- Form of item
- electronic
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
- System control number
- (OCoLC)457279668
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Searching-for-satisfaction--how-20something/of-TJ2p2H-k/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Searching-for-satisfaction--how-20something/of-TJ2p2H-k/">Searching for satisfaction : how 20something women use media to get news and advertising information, by Jane E. Sutter Brandt, (electronic resource)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
