Coverart for item
The Resource Selling to a segmented market : the lifestyle approach, Chester A. Swenson

Selling to a segmented market : the lifestyle approach, Chester A. Swenson

Label
Selling to a segmented market : the lifestyle approach
Title
Selling to a segmented market
Title remainder
the lifestyle approach
Statement of responsibility
Chester A. Swenson
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Swenson, Chester A
Illustrations
  • illustrations
  • plates
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Market segmentation
  • Consumers' preferences
  • Consumer behavior
  • Lifestyles
Label
Selling to a segmented market : the lifestyle approach, Chester A. Swenson
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [153]-[165]) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Segmentation and the lifestyle approach -- 2. Getting there from here -- 3. Secure adults -- 4. Women -- 5. College students -- 6. Hispanics -- 7. African Americans -- 8. Marketing through sports -- 9. Catching the tide
Control code
20828532
Dimensions
22 cm
Extent
xix, 177 pages, 8 unnumbered pages of plates
Isbn
9780899304465
Isbn Type
(lib. bdg. : alk. paper)
Lccn
89049432
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)789051
Label
Selling to a segmented market : the lifestyle approach, Chester A. Swenson
Publication
Bibliography note
Includes bibliographical references (pages [153]-[165]) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Segmentation and the lifestyle approach -- 2. Getting there from here -- 3. Secure adults -- 4. Women -- 5. College students -- 6. Hispanics -- 7. African Americans -- 8. Marketing through sports -- 9. Catching the tide
Control code
20828532
Dimensions
22 cm
Extent
xix, 177 pages, 8 unnumbered pages of plates
Isbn
9780899304465
Isbn Type
(lib. bdg. : alk. paper)
Lccn
89049432
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)789051

Library Locations

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      38.944491 -92.326012
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