Coverart for item
The Resource Servicescapes : the concept of place in contemporary markets, John F. Sherry, Jr., editor

Servicescapes : the concept of place in contemporary markets, John F. Sherry, Jr., editor

Label
Servicescapes : the concept of place in contemporary markets
Title
Servicescapes
Title remainder
the concept of place in contemporary markets
Statement of responsibility
John F. Sherry, Jr., editor
Contributor
Subject
Language
eng
Summary
"This book explores a marketing and retailing idea that is as old as commerce itself and yet as new as tomorrow. The marketing leaders of our time explain the evolution of the servicescape as the transformation of the traditional selling environment from space to place, and from place to product." "Servicescapes: The Concept of Place in Contemporary Markets analyzes contemporary developments in retail marketing around the world." "Based on the experience and insight of the leading retailing and marketing experts of our time, Servicescapes points the way to the new markets and marketing environments of tomorrow. Its ideas will fuel the strategies and tactics of the marketplace in the new millennium."--Jacket
Cataloging source
DLC
Dewey number
658.8/3
Index
index present
LC call number
HF5470
LC item number
.S48 1998
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Sherry, John F.
http://library.link/vocab/subjectName
  • Markets
  • Marketing research
  • Consumer behavior
Label
Servicescapes : the concept of place in contemporary markets, John F. Sherry, Jr., editor
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The semiotics of consumer spaces : the growing importance of themed environments / M. Gottdiener -- Examining the informational value of store environments / Julie Baker -- Dressing for the part : the role of costume in the staging of the servicescape / Michael R. Solomon -- The soul of the company store : Nike town Chicago and the emplaced brandscape / John F. Sherry, Jr. -- Gorilla marketing : customer animation and regional embeddedness of a toy store servicescape / Melanie Wallendorf, Joan Lindsey-Mullikin, and Ron Pimentel -- The seed of creative lifestyle shopping : wrapping consumerism in Japanese store layouts / Millie Creighton -- "Friend of the bride"-and then some : roles of the bridal salon during wedding planning / Cele Otnes -- Framing art : the role of galleries in the circulation of art / Annamma Joy -- Malling society : mall consumption practices and the future of public space / Ozlem Sandikci and Douglas B. Holt -- Cyberculture : consumers and cybermaketscapes / Alladi Venkatesh -- Brandfests : servicescapes for the cultivation of brand equity / James H. McAlexander and John W. Schouten -- The wilderness servicescape : an ironic commercial landscape / Eric J. Arnould, Linda L. Price, and Patrick Tierney -- Dream on : projections of an ideal servicescape / Mary Ann McGrath -- Commercial activity at home : managing the private servicescape / Kent Grayson -- The retailing of performance and the performance of service : the gift of generosity with a grin and the magic of munificence with mirth / Morris B. Holbrook -- Customer service interaction : poor customer service and prescriptions for improvement / Dawn Iaocobucci -- Privacy as a dimension of service experience / Cathy Goodwin -- Beauty salon and barbershop : gendered servicescapes / Eileen Fischer, Brenda Gainer, and Julia Bristor -- Social inequality and the context of consumption : local groceries and downtown stores / Elizabeth Chin
Control code
37761936
Dimensions
24 cm
Extent
632 pages
Isbn
9780844230054
Lccn
97041743
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
Servicescapes : the concept of place in contemporary markets, John F. Sherry, Jr., editor
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The semiotics of consumer spaces : the growing importance of themed environments / M. Gottdiener -- Examining the informational value of store environments / Julie Baker -- Dressing for the part : the role of costume in the staging of the servicescape / Michael R. Solomon -- The soul of the company store : Nike town Chicago and the emplaced brandscape / John F. Sherry, Jr. -- Gorilla marketing : customer animation and regional embeddedness of a toy store servicescape / Melanie Wallendorf, Joan Lindsey-Mullikin, and Ron Pimentel -- The seed of creative lifestyle shopping : wrapping consumerism in Japanese store layouts / Millie Creighton -- "Friend of the bride"-and then some : roles of the bridal salon during wedding planning / Cele Otnes -- Framing art : the role of galleries in the circulation of art / Annamma Joy -- Malling society : mall consumption practices and the future of public space / Ozlem Sandikci and Douglas B. Holt -- Cyberculture : consumers and cybermaketscapes / Alladi Venkatesh -- Brandfests : servicescapes for the cultivation of brand equity / James H. McAlexander and John W. Schouten -- The wilderness servicescape : an ironic commercial landscape / Eric J. Arnould, Linda L. Price, and Patrick Tierney -- Dream on : projections of an ideal servicescape / Mary Ann McGrath -- Commercial activity at home : managing the private servicescape / Kent Grayson -- The retailing of performance and the performance of service : the gift of generosity with a grin and the magic of munificence with mirth / Morris B. Holbrook -- Customer service interaction : poor customer service and prescriptions for improvement / Dawn Iaocobucci -- Privacy as a dimension of service experience / Cathy Goodwin -- Beauty salon and barbershop : gendered servicescapes / Eileen Fischer, Brenda Gainer, and Julia Bristor -- Social inequality and the context of consumption : local groceries and downtown stores / Elizabeth Chin
Control code
37761936
Dimensions
24 cm
Extent
632 pages
Isbn
9780844230054
Lccn
97041743
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

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