Coverart for item
The Resource Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands, Larry Light and Joan Kiddon

Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands, Larry Light and Joan Kiddon

Label
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
Title
Six rules for brand revitalization
Title remainder
learn how companies like McDonald's can re-energize their brands
Statement of responsibility
Larry Light and Joan Kiddon
Title variation
Brand revitalization
Creator
Contributor
Subject
Genre
Language
eng
Summary
This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success
Cataloging source
UMI
http://library.link/vocab/creatorName
Light, Larry
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.L54 2009
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1949-
http://library.link/vocab/relatedWorkOrContributorName
Kiddon, Joan
http://library.link/vocab/subjectName
  • McDonald's Corporation
  • Branding (Marketing)
  • Brand name products
  • Product life cycle
  • McDonald's Corporation
  • Brand name products
  • Product life cycle
Label
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands, Larry Light and Joan Kiddon
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction to the rules and the rules-based practices -- Ch. 1. Background to the turnaround -- Ch. 2. The six rules of revitalization -- Ch. 3. Rule #1 : refocus the organization -- Ch. 4. Rule #2 : restore brand relevance -- Ch. 5. Rule #3 : reinvent the brand experience -- Ch. 6. Rule #4 : reinforce a results culture -- Ch. 7. Rule #5 : rebuild brand trust -- Ch. 8. Rule #6 : realize global alignment -- Ch. 9. Realizing global alignment : creating a plan to win -- Ch. 10. Do the six rules of revitalization work?
Control code
313720905
Dimensions
unknown
Extent
1 online resource (xx, 218 pages)
Form of item
online
Isbn
9780136043317
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000035
  • a1d01164-e10e-464a-ae70-8c43a9123cbe
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)313720905
Label
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands, Larry Light and Joan Kiddon
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction to the rules and the rules-based practices -- Ch. 1. Background to the turnaround -- Ch. 2. The six rules of revitalization -- Ch. 3. Rule #1 : refocus the organization -- Ch. 4. Rule #2 : restore brand relevance -- Ch. 5. Rule #3 : reinvent the brand experience -- Ch. 6. Rule #4 : reinforce a results culture -- Ch. 7. Rule #5 : rebuild brand trust -- Ch. 8. Rule #6 : realize global alignment -- Ch. 9. Realizing global alignment : creating a plan to win -- Ch. 10. Do the six rules of revitalization work?
Control code
313720905
Dimensions
unknown
Extent
1 online resource (xx, 218 pages)
Form of item
online
Isbn
9780136043317
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000035
  • a1d01164-e10e-464a-ae70-8c43a9123cbe
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)313720905

Library Locations

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      38.944491 -92.326012
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      38.946102 -92.330125
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