Coverart for item
The Resource Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them, Larry Light, Joan Kiddon

Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them, Larry Light, Joan Kiddon

Label
Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them
Title
Six rules for brand revitalization
Title remainder
learn the most common branding mistakes and how to avoid them
Statement of responsibility
Larry Light, Joan Kiddon
Title variation
Learn the most common branding mistakes and how to avoid them
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
UMI
http://library.link/vocab/creatorName
Light, Larry
Dewey number
658.827
Index
index present
LC call number
HF5415.1255
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1949-
http://library.link/vocab/relatedWorkOrContributorName
Kiddon, Joan
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • Product life cycle
  • BUSINESS & ECONOMICS / Industrial Management
  • BUSINESS & ECONOMICS / Management
  • BUSINESS & ECONOMICS / Management Science
  • BUSINESS & ECONOMICS / Organizational Behavior
  • Brand name products
  • Product life cycle
Label
Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them, Larry Light, Joan Kiddon
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
939394671
Dimensions
unknown
Edition
Second edition.
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9780134507941
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000715
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)939394671
Label
Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them, Larry Light, Joan Kiddon
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
939394671
Dimensions
unknown
Edition
Second edition.
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9780134507941
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000715
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)939394671

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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