Coverart for item
The Resource Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile, Mike Proulx, Stacey Shepatin

Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile, Mike Proulx, Stacey Shepatin

Label
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
Title
Social TV
Title remainder
how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
Statement of responsibility
Mike Proulx, Stacey Shepatin
Title variation
Social television
Creator
Contributor
Subject
Genre
Language
eng
Summary
The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navig
Member of
Cataloging source
E7B
http://library.link/vocab/creatorName
Proulx, Mike
Dewey number
659.02854678
Illustrations
illustrations
Index
index present
LC call number
PN1992.55
LC item number
.P76 2012eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Shepatin, Stacey
http://library.link/vocab/subjectName
  • Television programs
  • Online social networks
  • Television programs
  • BUSINESS & ECONOMICS
  • Television programs
  • Online social networks
  • Online social networks
  • Television programs
  • Television programs
  • Internet-TV
  • Marketingstrategie
  • Werbeträger
  • Online-Marketing
  • Mediendienste
  • Fernsehwirtschaft
Label
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile, Mike Proulx, Stacey Shepatin
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references (pages 245-258) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The backchannel : bringing the social conversation to the forefront -- Social TV guides : curating social media for content discovery -- TV check-in services : creating vertical social networks around television -- The second screen : enhancing TV with synched content experiences -- Social TV ratings : adding a new dimension to television audience measurement -- Bridge content : driving engagement in-between episode airings -- Audience addressability : using online and direct mail targeting practices on TV -- TV everywhere : watching TV content whenever and wherever -- Connected TVs : blending online content with television content -- Conclusion (for now) : connecting the dots -- To be continued ... filling in the gaps
Control code
785779944
Dimensions
unknown
Extent
1 online resource (xvi, 272 pages)
Form of item
online
Isbn
9781118264232
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
  • 9786613621801
  • ebr10531498
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000159
  • e18b3f00-6d40-4b25-b4f9-2910334108e7
Publisher number
EB00066631
Specific material designation
remote
System control number
(OCoLC)785779944
Label
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile, Mike Proulx, Stacey Shepatin
Publication
Note
Includes index
Bibliography note
Includes bibliographical references (pages 245-258) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The backchannel : bringing the social conversation to the forefront -- Social TV guides : curating social media for content discovery -- TV check-in services : creating vertical social networks around television -- The second screen : enhancing TV with synched content experiences -- Social TV ratings : adding a new dimension to television audience measurement -- Bridge content : driving engagement in-between episode airings -- Audience addressability : using online and direct mail targeting practices on TV -- TV everywhere : watching TV content whenever and wherever -- Connected TVs : blending online content with television content -- Conclusion (for now) : connecting the dots -- To be continued ... filling in the gaps
Control code
785779944
Dimensions
unknown
Extent
1 online resource (xvi, 272 pages)
Form of item
online
Isbn
9781118264232
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
  • 9786613621801
  • ebr10531498
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000159
  • e18b3f00-6d40-4b25-b4f9-2910334108e7
Publisher number
EB00066631
Specific material designation
remote
System control number
(OCoLC)785779944

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      38.946102 -92.330125
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