Coverart for item
The Resource Social media audit : measure for impact, Urs E. Gattiker

Social media audit : measure for impact, Urs E. Gattiker

Label
Social media audit : measure for impact
Title
Social media audit
Title remainder
measure for impact
Statement of responsibility
Urs E. Gattiker
Creator
Subject
Language
eng
Summary
Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing
Member of
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Gattiker, Urs E
Dewey number
658.872
Illustrations
illustrations
Index
no index present
LC call number
HF5415.1265
LC item number
.G38 2013
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
SpringerBriefs in computer science
http://library.link/vocab/subjectName
  • Social media
  • Internet marketing
  • Benchmarking (Management)
  • Social media
  • Internet marketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Benchmarking (Management)
  • Internet marketing
  • Social media
Label
Social media audit : measure for impact, Urs E. Gattiker
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Cost Analysis: Facebook and Google Plus -- Preparing for the Social Media Audit -- Scope and Focus of the Social Media Audit -- Develop and Manage Process -- Governance, Compliance and Maintenance of the Process -- Evaluating the Process -- Quality Assurance -- Continuous Improvement -- Conclusion
Control code
819631456
Dimensions
unknown
Extent
1 online resource (ix, 106 pages)
Form of item
online
Isbn
9781461436034
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-1-4614-3603-4
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
1461436028
Specific material designation
remote
System control number
(OCoLC)819631456
Label
Social media audit : measure for impact, Urs E. Gattiker
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Cost Analysis: Facebook and Google Plus -- Preparing for the Social Media Audit -- Scope and Focus of the Social Media Audit -- Develop and Manage Process -- Governance, Compliance and Maintenance of the Process -- Evaluating the Process -- Quality Assurance -- Continuous Improvement -- Conclusion
Control code
819631456
Dimensions
unknown
Extent
1 online resource (ix, 106 pages)
Form of item
online
Isbn
9781461436034
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-1-4614-3603-4
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
1461436028
Specific material designation
remote
System control number
(OCoLC)819631456

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
Processing Feedback ...