Coverart for item
The Resource Social media data mining and analytics, Gabor Szabo, Gungor Polatkan, Oscar Boykin, Antonios Chalkiopoulos

Social media data mining and analytics, Gabor Szabo, Gungor Polatkan, Oscar Boykin, Antonios Chalkiopoulos

Label
Social media data mining and analytics
Title
Social media data mining and analytics
Statement of responsibility
Gabor Szabo, Gungor Polatkan, Oscar Boykin, Antonios Chalkiopoulos
Title variation
Data mining and analytics
Creator
Contributor
Author
Subject
Language
eng
Summary
"Social media is a rich source of big data, so much so that 90% of Fortune 500 companies are investing in big data initiatives to help them predict consumer behavior. Knowing the most effective ways to mine social media data can help you acquire information that generates amazing business results. Social media is unstructured, dynamic, and future-oriented. Effective, insightful data mining requires new analytical tools and techniques. Written by experts at social networking companies, Social Media Data Mining and Analytics provides a hands-on course that teaches you how to use state-of-the-art tools and sophisticated data mining techniques specifically geared to social media. It digs deeply into the mechanics of collecting and applying social media data to understand customers, define trends, and make predictions that can improve analytics for growth and sales. "--Amazon.com
Cataloging source
UKMGB
http://library.link/vocab/creatorName
Szabó, Gábor
Dewey number
658.8/3402856312
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.S93 2019
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Polatkan, Gungor
  • Boykin, Oscar
  • Chalkiopoulos, Antonios
http://library.link/vocab/subjectName
  • Consumer profiling
  • Consumer behavior
  • Business planning
  • Social media
  • Data mining
  • Business planning
  • Consumer behavior
  • Data mining
Label
Social media data mining and analytics, Gabor Szabo, Gungor Polatkan, Oscar Boykin, Antonios Chalkiopoulos
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Users: the who of social media -- Networks: the how of social media -- Temporal processes: the when of social media -- Content: the what of social media -- Processing large datasets -- Learn, map, and recommend -- Conclusions
Control code
897884896
Dimensions
24 cm
Extent
xxxv, 316 pages
Isbn
9781118824856
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)897884896
Label
Social media data mining and analytics, Gabor Szabo, Gungor Polatkan, Oscar Boykin, Antonios Chalkiopoulos
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Users: the who of social media -- Networks: the how of social media -- Temporal processes: the when of social media -- Content: the what of social media -- Processing large datasets -- Learn, map, and recommend -- Conclusions
Control code
897884896
Dimensions
24 cm
Extent
xxxv, 316 pages
Isbn
9781118824856
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)897884896

Library Locations

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      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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