Coverart for item
The Resource Social media marketing all-in-one for dummies, by Jan Zimmerman and Deborah Ng

Social media marketing all-in-one for dummies, by Jan Zimmerman and Deborah Ng

Label
Social media marketing all-in-one for dummies
Title
Social media marketing all-in-one for dummies
Statement of responsibility
by Jan Zimmerman and Deborah Ng
Creator
Contributor
Author
Subject
Language
eng
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Zimmerman, Jan
Dewey number
658.872
Index
no index present
LC call number
HF5414
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Ng, Deborah
Series statement
For dummies
http://library.link/vocab/subjectName
  • Social media
  • Social marketing
  • Internet advertising
  • Internet marketing
  • Online social networks
  • Social media
  • BUSINESS & ECONOMICS / Industrial Management
  • BUSINESS & ECONOMICS / Management
  • BUSINESS & ECONOMICS / Management Science
  • BUSINESS & ECONOMICS / Organizational Behavior
  • Internet advertising
  • Internet marketing
  • Online social networks
  • Social marketing
  • Social media
Label
Social media marketing all-in-one for dummies, by Jan Zimmerman and Deborah Ng
Instantiates
Publication
Note
"9 books in one!"
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Book 1 The Social Media Mix; Chapter 1 Making the Business Case for Social Media; Making Your Social Debut; Defining Social Media Marketing; Understanding the Benefits of Social Media; Casting a wide net to catch your target market; Branding; Building relationships; Improving business processes; Improving search engine rankings; Selling in the social media marketplace; Finding alternative advertising opportunities
  • Understanding the Cons of Social MediaIntegrating Social Media into Your Overall Marketing Effort; Developing a Strategic Social Media Marketing Plan; Establishing goals; Setting quantifiable objectives; Identifying your target markets; Estimating costs; Valuing social media ROI; Chapter 2 Tallying the Bottom Line; Preparing to Calculate Return on Investment; Accounting for Customers Acquired Online; Comparing the costs of customer acquisition; One is silver and the other gold; Establishing Key Performance Indicators for Sales; Tracking Leads; Understanding Other Common Business Metrics
  • Break-even pointProfit margin; Revenue versus profit; Determining Return on Investment; Chapter 3 Plotting Your Social Media Marketing Strategy; Locating Your Target Market Online; Segmenting Your B2C Market; Demographics; Geographic location; Purchasing behavior in different life stages; Psychographics or lifestyle; Affinity groups; Researching B2B Markets; Conducting Other Types of Market Research Online; Identifying influencers; Understanding why people use social media services; Setting Up Your Social Media Marketing Plan; Chapter 4 Managing Your Cybersocial Campaign
  • Managing Your Social Media ScheduleControlling the time commitment; Developing your social date book; Creating a social media dashboard; Building Your Social Media Marketing Dream Team; Seeking a skilled social media director; Looking inside; Hiring experts; Creating a Social Media Marketing Policy; Staying on the Right Side of the Law; Obtaining permission to avoid infringement; Respecting privacy; Revealing product endorsement relationships; Protecting Your Brand Reputation; Book 2 Cybersocial Tools; Chapter 1 Discovering Helpful Tech Tools; Keeping Track of the Social Media Scene
  • Saving Time with Content- Distribution ToolsAlternative content distribution services; Snipping Ugly URLs; Using E-Commerce Tools for Social Sites; Selling through links; Displaying products on social media channels; Reviewing third-party products for selling through social media; Keeping Your Ear to the Social Ground; Deciding what to monitor and why; Deciding which tools to use; Using free or inexpensive social monitoring tools; Measuring the Buzz by Type of Service; Chapter 2 Leveraging SEO for Improved Visibility; Making the Statistical Case for SEO; Thinking Tactically and Practically
Control code
983465950
Dimensions
unknown
Edition
4th edition.
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781119329923
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000859
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)983465950
Label
Social media marketing all-in-one for dummies, by Jan Zimmerman and Deborah Ng
Publication
Note
"9 books in one!"
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Book 1 The Social Media Mix; Chapter 1 Making the Business Case for Social Media; Making Your Social Debut; Defining Social Media Marketing; Understanding the Benefits of Social Media; Casting a wide net to catch your target market; Branding; Building relationships; Improving business processes; Improving search engine rankings; Selling in the social media marketplace; Finding alternative advertising opportunities
  • Understanding the Cons of Social MediaIntegrating Social Media into Your Overall Marketing Effort; Developing a Strategic Social Media Marketing Plan; Establishing goals; Setting quantifiable objectives; Identifying your target markets; Estimating costs; Valuing social media ROI; Chapter 2 Tallying the Bottom Line; Preparing to Calculate Return on Investment; Accounting for Customers Acquired Online; Comparing the costs of customer acquisition; One is silver and the other gold; Establishing Key Performance Indicators for Sales; Tracking Leads; Understanding Other Common Business Metrics
  • Break-even pointProfit margin; Revenue versus profit; Determining Return on Investment; Chapter 3 Plotting Your Social Media Marketing Strategy; Locating Your Target Market Online; Segmenting Your B2C Market; Demographics; Geographic location; Purchasing behavior in different life stages; Psychographics or lifestyle; Affinity groups; Researching B2B Markets; Conducting Other Types of Market Research Online; Identifying influencers; Understanding why people use social media services; Setting Up Your Social Media Marketing Plan; Chapter 4 Managing Your Cybersocial Campaign
  • Managing Your Social Media ScheduleControlling the time commitment; Developing your social date book; Creating a social media dashboard; Building Your Social Media Marketing Dream Team; Seeking a skilled social media director; Looking inside; Hiring experts; Creating a Social Media Marketing Policy; Staying on the Right Side of the Law; Obtaining permission to avoid infringement; Respecting privacy; Revealing product endorsement relationships; Protecting Your Brand Reputation; Book 2 Cybersocial Tools; Chapter 1 Discovering Helpful Tech Tools; Keeping Track of the Social Media Scene
  • Saving Time with Content- Distribution ToolsAlternative content distribution services; Snipping Ugly URLs; Using E-Commerce Tools for Social Sites; Selling through links; Displaying products on social media channels; Reviewing third-party products for selling through social media; Keeping Your Ear to the Social Ground; Deciding what to monitor and why; Deciding which tools to use; Using free or inexpensive social monitoring tools; Measuring the Buzz by Type of Service; Chapter 2 Leveraging SEO for Improved Visibility; Making the Statistical Case for SEO; Thinking Tactically and Practically
Control code
983465950
Dimensions
unknown
Edition
4th edition.
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781119329923
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000859
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)983465950

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      38.944491 -92.326012
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      38.946102 -92.330125
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