Coverart for item
The Resource Social media marketing all-in-one for dummies, by Jan Zimmerman and Deborah Ng

Social media marketing all-in-one for dummies, by Jan Zimmerman and Deborah Ng

Label
Social media marketing all-in-one for dummies
Title
Social media marketing all-in-one for dummies
Statement of responsibility
by Jan Zimmerman and Deborah Ng
Creator
Contributor
Author
Subject
Language
eng
Summary
Marketing your business through social media isn't an option these days, it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more, Offers tips for showcasing your company with a customized Facebook business page, Presents step-by-step guidance for setting up a social media marketing campaign, Shows you how to use analytics to assess the success of your social media campaign. If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Zimmerman, Jan
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5414
LC item number
.Z56 2015eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Ng, Deborah
Series statement
For dummies
http://library.link/vocab/subjectName
  • Social media
  • Social marketing
  • Internet advertising
  • Internet marketing
  • Online social networks
  • Social media
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Marketing
  • Internet
  • Sociale netwerken
  • Marketing sur Internet
  • Réseaux sociaux (Internet)
  • Médias sociaux
  • Marketing social
  • Publicité sur Internet
  • Internet advertising
  • Internet marketing
  • Online social networks
  • Social marketing
  • Social media
Label
Social media marketing all-in-one for dummies, by Jan Zimmerman and Deborah Ng
Instantiates
Publication
Copyright
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Title Page; Copyright Page; Contents at a Glance; Table of Contents; Introduction; About This Book; What You Don't Have to Read; Foolish Assumptions; How This Book Is Organized; Book I: The Social Media Mix; Book II: Cybersocial Tools; Book III: Content Marketing; Book IV: Twitter; Book V: Facebook and Instagram; Book VI: LinkedIn; Book VII: Pinterest; Book VIII: Other Social Media Marketing Sites; Book IX: Measuring Results; Building on Success; Icons Used in This Book; Where to Go from Here; Book I The Social Media Mix; Chapter 1 Making the Business Case for Social Media
  • Making Your Social DebutDefining Social Media Marketing; Understanding the Benefits of Social Media; Casting a wide net to catch your target market; Branding; Building relationships; Improving business processes; Improving search engine rankings; Selling when opportunity arises; Saving money on advertising; Understanding the Cons of Social Media; Integrating Social Media into Your Overall Marketing Effort; Developing a Strategic Social Media Marketing Plan; Establishing goals; Setting quantifiable objectives; Identifying your target markets; Estimating costs; Valuing social media ROI
  • Chapter 2 Tallying the Bottom LinePreparing to Calculate Return on Investment; Accounting for Customers Acquired Online; Comparing the costs of customer acquisition; One is silver and the other gold; Establishing Key Performance Indicators for Sales; Tracking Leads; Understanding Other Common Business Metrics; Break-even point; Profit margin; Revenue versus profit; Determining Return on Investment; Chapter 3 Plotting Your Social Media Marketing Strategy; Locating Your Target Market Online; Segmenting Your B2C Market; Demographics; Geographics; Life stages; Psychographics or lifestyle
  • Affinity groupsResearching B2B Markets; Conducting Other Types of Market Research Online; Identifying influencers; Understanding why people use social media services; Setting Up Your Social Media Marketing Plan; Chapter 4 Managing Your Cybersocial Campaign; Managing Your Social Media Schedule; Controlling the time commitment; Developing your social date book; Creating a social media dashboard; Building Your Social Media Marketing Dream Team; Seeking a skilled social media director; Looking inside; Hiring experts; Creating a Social Media Marketing Policy; Staying on the Right Side of the Law
  • Obtaining permission to avoid infringementRespecting privacy; Revealing product endorsement relationships; Protecting Your Brand Reputation; Book II Cypersocial Tools; Chapter 1 Discovering Helpful Tech Tools; Keeping Track of the Social Media Scene; Saving Time with Content-Distribution Tools; Alternative content distribution services; Putting RSS to work; Notifying Search Engines about Updates; Snipping Ugly URLs; Using E-Commerce Tools for Social Sites; Selling through links; Displaying products on social media services; Combining a virtual storefront with a payment service
Control code
907924495
Dimensions
unknown
Edition
3rd edition.
Extent
1 online resource (810 pages)
File format
unknown
Form of item
online
Isbn
9781118951378
Lccn
2014955782
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
  • 770216
  • aad68f71-86d4-4d33-b3b5-82111d119e1a
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)907924495
Label
Social media marketing all-in-one for dummies, by Jan Zimmerman and Deborah Ng
Publication
Copyright
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Title Page; Copyright Page; Contents at a Glance; Table of Contents; Introduction; About This Book; What You Don't Have to Read; Foolish Assumptions; How This Book Is Organized; Book I: The Social Media Mix; Book II: Cybersocial Tools; Book III: Content Marketing; Book IV: Twitter; Book V: Facebook and Instagram; Book VI: LinkedIn; Book VII: Pinterest; Book VIII: Other Social Media Marketing Sites; Book IX: Measuring Results; Building on Success; Icons Used in This Book; Where to Go from Here; Book I The Social Media Mix; Chapter 1 Making the Business Case for Social Media
  • Making Your Social DebutDefining Social Media Marketing; Understanding the Benefits of Social Media; Casting a wide net to catch your target market; Branding; Building relationships; Improving business processes; Improving search engine rankings; Selling when opportunity arises; Saving money on advertising; Understanding the Cons of Social Media; Integrating Social Media into Your Overall Marketing Effort; Developing a Strategic Social Media Marketing Plan; Establishing goals; Setting quantifiable objectives; Identifying your target markets; Estimating costs; Valuing social media ROI
  • Chapter 2 Tallying the Bottom LinePreparing to Calculate Return on Investment; Accounting for Customers Acquired Online; Comparing the costs of customer acquisition; One is silver and the other gold; Establishing Key Performance Indicators for Sales; Tracking Leads; Understanding Other Common Business Metrics; Break-even point; Profit margin; Revenue versus profit; Determining Return on Investment; Chapter 3 Plotting Your Social Media Marketing Strategy; Locating Your Target Market Online; Segmenting Your B2C Market; Demographics; Geographics; Life stages; Psychographics or lifestyle
  • Affinity groupsResearching B2B Markets; Conducting Other Types of Market Research Online; Identifying influencers; Understanding why people use social media services; Setting Up Your Social Media Marketing Plan; Chapter 4 Managing Your Cybersocial Campaign; Managing Your Social Media Schedule; Controlling the time commitment; Developing your social date book; Creating a social media dashboard; Building Your Social Media Marketing Dream Team; Seeking a skilled social media director; Looking inside; Hiring experts; Creating a Social Media Marketing Policy; Staying on the Right Side of the Law
  • Obtaining permission to avoid infringementRespecting privacy; Revealing product endorsement relationships; Protecting Your Brand Reputation; Book II Cypersocial Tools; Chapter 1 Discovering Helpful Tech Tools; Keeping Track of the Social Media Scene; Saving Time with Content-Distribution Tools; Alternative content distribution services; Putting RSS to work; Notifying Search Engines about Updates; Snipping Ugly URLs; Using E-Commerce Tools for Social Sites; Selling through links; Displaying products on social media services; Combining a virtual storefront with a payment service
Control code
907924495
Dimensions
unknown
Edition
3rd edition.
Extent
1 online resource (810 pages)
File format
unknown
Form of item
online
Isbn
9781118951378
Lccn
2014955782
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
  • 770216
  • aad68f71-86d4-4d33-b3b5-82111d119e1a
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)907924495

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
Processing Feedback ...