Coverart for item
The Resource Social media strategy : marketing and advertising in the consumer revolution, Keith A. Quesenberry

Social media strategy : marketing and advertising in the consumer revolution, Keith A. Quesenberry

Label
Social media strategy : marketing and advertising in the consumer revolution
Title
Social media strategy
Title remainder
marketing and advertising in the consumer revolution
Statement of responsibility
Keith A. Quesenberry
Creator
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1971-
http://library.link/vocab/creatorName
Quesenberry, Keith A.
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.Q46 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet advertising
  • Social media
  • Internet in public relations
  • Internet advertising
  • Internet in public relations
  • Internet marketing
  • Social media
Label
Social media strategy : marketing and advertising in the consumer revolution, Keith A. Quesenberry
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I: An overview of social media. The scale and scope of social media -- Shifting influences and the decline of push marketing -- A marketer's point of view: moving from control to engagement -- Part II: No hype: a strategic framework that works. Lay a foundation, frame the conversation -- Make repairs and jumpstart the conversation -- The magic number 3: integrating social, marketing, and PR -- Part III: Choose social options for target, message, and idea. Social networks, blogs, and forums -- Microblogging and media sharing -- Geo-location, ratings, and reviews -- Social bookmarking and social knowledge -- Part IV: Integrating social media across organizations. Crowdsourcing social media research -- Branded content and customer evangelism -- Customer service: the art of turning complaints into compliments -- Part V: Pulling it all together. Write your plan, plan your sell
Control code
911004570
Dimensions
26 cm
Extent
xv, 239 pages
Isbn
9781442251533
Lccn
2015022618
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)911004570
Label
Social media strategy : marketing and advertising in the consumer revolution, Keith A. Quesenberry
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I: An overview of social media. The scale and scope of social media -- Shifting influences and the decline of push marketing -- A marketer's point of view: moving from control to engagement -- Part II: No hype: a strategic framework that works. Lay a foundation, frame the conversation -- Make repairs and jumpstart the conversation -- The magic number 3: integrating social, marketing, and PR -- Part III: Choose social options for target, message, and idea. Social networks, blogs, and forums -- Microblogging and media sharing -- Geo-location, ratings, and reviews -- Social bookmarking and social knowledge -- Part IV: Integrating social media across organizations. Crowdsourcing social media research -- Branded content and customer evangelism -- Customer service: the art of turning complaints into compliments -- Part V: Pulling it all together. Write your plan, plan your sell
Control code
911004570
Dimensions
26 cm
Extent
xv, 239 pages
Isbn
9781442251533
Lccn
2015022618
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)911004570

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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