Coverart for item
The Resource Soft power superpowers : cultural and national assets of Japan and the United States, Watanabe Yasushi and David L. McConnell, editors ; with a foreword by Joseph S. Nye, Jr

Soft power superpowers : cultural and national assets of Japan and the United States, Watanabe Yasushi and David L. McConnell, editors ; with a foreword by Joseph S. Nye, Jr

Label
Soft power superpowers : cultural and national assets of Japan and the United States
Title
Soft power superpowers
Title remainder
cultural and national assets of Japan and the United States
Statement of responsibility
Watanabe Yasushi and David L. McConnell, editors ; with a foreword by Joseph S. Nye, Jr
Contributor
Subject
Genre
Language
eng
Summary
"Soft power" describes a country's ability to get what it wants by attracting rather than coercing others, by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests. The idea was introduced by Joseph Nye, former Assistant Secretary of Defense for International Security Affairs. The book analyzes soft power assets of United States and Japan, and how they contributed to one of the most successful bilateral relationships of twentieth century. Sponsored by U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, it brings together contributors to explore multiple axes of soft power that operate in U.S.-Japanese relationship, and between United States and Japan and other regions. Contributors move to a more dynamic interpretation, and demonstrate important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific, bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges, has led to vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasizing the nature of persuasion, the book shows an approach to soft power that has implications for today--Publisher's description
Cataloging source
DLC
Dewey number
327.73052
Illustrations
illustrations
Index
index present
LC call number
E183.8.J3
LC item number
S65 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1967-
  • 1959-
http://library.link/vocab/relatedWorkOrContributorName
  • Watanabe, Yasushi
  • McConnell, David L.
http://library.link/vocab/subjectName
  • Cultural relations
  • Intercultural communication
  • Arts, American
  • Arts, Japanese
  • Popular culture
  • Popular culture
  • United States
  • Japan
Label
Soft power superpowers : cultural and national assets of Japan and the United States, Watanabe Yasushi and David L. McConnell, editors ; with a foreword by Joseph S. Nye, Jr
Instantiates
Publication
Note
"An East Gate book."
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Anti-Americanism in Japan / Watanabe Yasushi -- Japan's image problems and the soft power solution : the JET program as cultural diplomacy / David L. McConnell -- Higher education as a project of America's soft power / Philip G. Altbach and Patti McGill Peterson -- Facing crisis : soft power and Japanese education in a global context / Yonezawa Akiyoshi -- Nurturing soft power : the impact of Japanese-U.S. university exchanges / Ellen Mashiko and Horie Miki -- The attractions of the J-wave for American youth / Anne Allison -- Shared memories : Japanese pop culture in China / Nakano Yoshiko -- Japan's creative industries : culture as a source of soft power in the industrial sector / Sugiura Tsutomu -- Baseball in U.S.-Japanese relations : a vehicle of soft power in historical perspective / Sayuri Guthrie-Shimizu -- American pop culture as soft power : movies and broadcasting / Matthew Fraser -- Wielding soft power : the key stages of transmission and reception / Kondo Seiichi -- Official soft power in practice : U.S. public diplomacy in Japan / William G. Crowell -- Japan does soft power : strategy and effectiveness of its public diplomacy in the United States / Agawa Naoyuki -- Mr. Madison in the twenty-first century : global diffusion of the people's "right to know" / Lawrence Repeta -- Soft power of NGOs : growing influence beyond national boundaries / Imata Katsuji and Kuroda Kaori
Control code
180989509
Dimensions
24 cm
Extent
xxxii, 296 pages
Isbn
9780765622488
Isbn Type
(cloth : alk. paper)
Lccn
2007045034
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)180989509
Label
Soft power superpowers : cultural and national assets of Japan and the United States, Watanabe Yasushi and David L. McConnell, editors ; with a foreword by Joseph S. Nye, Jr
Publication
Note
"An East Gate book."
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Anti-Americanism in Japan / Watanabe Yasushi -- Japan's image problems and the soft power solution : the JET program as cultural diplomacy / David L. McConnell -- Higher education as a project of America's soft power / Philip G. Altbach and Patti McGill Peterson -- Facing crisis : soft power and Japanese education in a global context / Yonezawa Akiyoshi -- Nurturing soft power : the impact of Japanese-U.S. university exchanges / Ellen Mashiko and Horie Miki -- The attractions of the J-wave for American youth / Anne Allison -- Shared memories : Japanese pop culture in China / Nakano Yoshiko -- Japan's creative industries : culture as a source of soft power in the industrial sector / Sugiura Tsutomu -- Baseball in U.S.-Japanese relations : a vehicle of soft power in historical perspective / Sayuri Guthrie-Shimizu -- American pop culture as soft power : movies and broadcasting / Matthew Fraser -- Wielding soft power : the key stages of transmission and reception / Kondo Seiichi -- Official soft power in practice : U.S. public diplomacy in Japan / William G. Crowell -- Japan does soft power : strategy and effectiveness of its public diplomacy in the United States / Agawa Naoyuki -- Mr. Madison in the twenty-first century : global diffusion of the people's "right to know" / Lawrence Repeta -- Soft power of NGOs : growing influence beyond national boundaries / Imata Katsuji and Kuroda Kaori
Control code
180989509
Dimensions
24 cm
Extent
xxxii, 296 pages
Isbn
9780765622488
Isbn Type
(cloth : alk. paper)
Lccn
2007045034
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)180989509

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